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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
10,931 ratings
2,145 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS
Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT
Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1601 - 1625 of 2,118 Reviews for Introduction to Marketing

By Palash J

Aug 27, 2016

Nice Course

By IVAN A C

May 9, 2016

Just great!

By 陈雨星

Mar 24, 2016

pretty good

By Chao L

Feb 1, 2016

Marketer必备。

By mahmoud e

Jan 27, 2016

wonderful !

By omar s m

Jan 18, 2016

interesting

By LUZ E V C

Jan 12, 2016

EXCELENT..!

By Zibo W

Dec 22, 2018

Wonderful.

By Stevie S

Dec 13, 2017

Thank you!

By Mayo T

Nov 6, 2017

Excellent!

By Andriy F

May 25, 2017

excellent!

By Pilli J K M

Apr 16, 2017

I love it!

By joseph a

Jan 20, 2017

It is best

By Eleven G

May 1, 2016

入门加提升,真的很好

By Ruth A L

Jan 27, 2016

Excellent!

By Kaposambo T

Nov 11, 2015

gud course

By Роман Д

Feb 26, 2021

excellent

By 冯宇

Jan 6, 2021

老师讲解的非常不错

By Camilo A B S

Sep 21, 2020

Excellent

By Diana I K H

Aug 19, 2020

muy bueno

By Anil M

Jun 9, 2020

Excellent

By Emily, Y W L

Apr 26, 2020

inspired.

By Yamen D

Jan 10, 2020

very good

By Kevin C

Jan 4, 2019

Loved it!