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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

12,155 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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2101 - 2125 of 2,321 Reviews for Introduction to Marketing

By Mattia R

Mar 26, 2021

Quite fast the speaking speed in some videos. Tough to follow if your a not a native speaker.

By Taylor B

Oct 25, 2016

A good introduction to marketing and easy to understand for someone with no prior experience.

By Payal B

Mar 4, 2020

for some topic, we need a basic example which can be easy to relate to.Overall great leaning

By Prashath

Mar 17, 2016

Course is very interesting and it made a good listener. Content is very useful in my studies

By Daniel B

Oct 28, 2021

There is A LOT of material covered in the third week, so I recommend taking detailed notes.

By Johnny W

Aug 30, 2022

The material is some what dated but there is a lot of great informaiton within the course.

By Ronald G

Feb 20, 2018

As a non business engineer, I found the course and information intriguing and informative.

By Francis M

Aug 9, 2018

can't ask for anything better, learnt more in a week than i ever thought. Thanks Cousera

By Jingxia P

Jan 8, 2016

Full of cool ideas and clearly illustrate the marketing basic concept. highly recommend!

By Awad S

Apr 26, 2022

Its a great intro to some major concepts of marketing, strategy and, customer concepts.

By Mike W

May 28, 2019

A good overview, however would have been improved by some downloadable overview/notes.

By yasir b k

Jun 20, 2016

its a very helpful course specially barbra kahn

i recommend everyone to listen to her

By Alexander M

Mar 21, 2018

Content is good, quizzes are written strangely - not the best questions or wording.

By 张焱嘉

Dec 31, 2015

As some of the culture is different in China, the course give me a good information

By Kavish S

May 11, 2020

amazing course, teaches about the basics and each and everything about marketing!

By Mauro J B

May 7, 2020

Excelente curso! Muy interesante, por sobre todo los módulos de la Profesora Kahn

By tzach l

Feb 20, 2016

Good, clear, lectures.

Two minor issues:

Slides are not available

Tests are too easy

By Adrián C B

May 1, 2020

We should have summaries of each Week's learnings, other than that great course

By Eseosa I

Feb 16, 2020

The calculation aspect was difficult to understand, but in all, it was awesome!

By Devarshi

Jun 13, 2021

Please provide the slides of the course. It helps a lot along with the videos.

By Sabrina E

Apr 11, 2020

Very complete and easy to follow despite the language barrier and new concepts

By Divya G

Sep 19, 2019

Some of the case studies we were introduced to were absent from the syllabus.

By Federico E

Sep 7, 2018

Good, but a bit messy in the video organization and needs a bit of an update.

By Imanol A

Jan 23, 2017

Some of the lectures were great and innovative, others felt rather out-dated


Oct 14, 2016

Exemplos muito associados à cidades estadunidenses. Sem comparações globais.