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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

12,150 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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2176 - 2200 of 2,320 Reviews for Introduction to Marketing


Oct 28, 2018

Please update the course latest examples.

By Blair E S

Sep 26, 2019

Fun, interactive and thorough. Thank you

By Deleted A

Apr 18, 2016

I learnt so much to benefit my business!

By Mohammed L

May 10, 2021

professional professors , thank you lot

By Kadiatou B

Oct 4, 2020

Module 3 was too long, should be split.

By Ntsako F N

Jul 13, 2016

Very insightful and interesting course.

By Hesham m s

Jan 13, 2023

i learned a lot about Market technique

By Mohamed O E

Oct 8, 2019

Fantastic course, i have learned a lot

By Gabriel F

May 13, 2016

Good contents, tests are well designed

By Stephen D

May 27, 2020

Very well explained. I learned a lot.

By Sanket A

Mar 18, 2020

Highly Recommended and useful course.

By Pascal J

Oct 3, 2017

Great course with real life examples!

By pranay c

Jan 13, 2016

Very Helpful To revise all the topics

By Varun H

Jun 6, 2020

Good introduction to basic marketing

By Kevin P

Apr 2, 2020

Tough course for me. Yet informative

By Mrinal C

Jan 13, 2020

More assignments and quizzes needed.

By Agastya

May 27, 2017

Missing more future facing concepts?

By Augusto P B

Mar 6, 2017

Excellent introduction to Marketing

By Brennen C

Dec 1, 2018

Pretty good course, challenged me

By Kimberly B

Aug 20, 2017

Great overview - I learned a lot!

By Nato C

Sep 1, 2016

Very interesting and informative!

By Sana A

May 5, 2016

It's a great foundational course.

By Kunwar M

May 17, 2020


By Shady R K

Nov 3, 2017

nice course and nice instructors

By Deleted A

Jul 9, 2017

Excellent course for a beginner.