AS
Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
AT
Dec 2, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
By Achariya R
•Oct 3, 2021
I really like this course. It provides me wiht very helpful information and I find it very educating for someone who has zero background in marketing like me. The professors are all amazing. I'd recommend this to anyone. Thank you.
By Ana S A
•Feb 3, 2021
The best course for people who want to learn and really understand all aspects and concepts of marketing. Covers everything amazingly and all three professors are incredible. I adored this course and really recommend it to everyone
By Akshatha K
•Jun 29, 2019
I was a complete newbie to marketing. This course helped me understand the concepts and various strategies with interesting real world examples which helped me relate better. I enjoyed learning from the experienced faculty as well.
By Aibat
•Oct 17, 2022
I am so glad that i had an opportunity to try this course! Due to it i am now firmly into marketing and looking forward to broaden my knowledge in this field. Also enjoyed the professors' explanations and passion! Straight 10/10
By Dwayne S
•Dec 21, 2020
The strategies and initiatives delivered by this course were uniquely designed to help with the practical application of marketing. They presented everyday challenges with fitting solutions that can bring about practical success.
By Liu C
•Feb 24, 2016
Professional and easy-going course design for non-business background students. Highly recommended to the person who want to equip with the foundation of business knowledge and alter their career path toward business management.
By Manish R
•Jun 25, 2020
It has indeed been a very comfortable learning experience, everything in the course material has been very helpful to gain fundamental insights into the world of marketing. Thank you UPenn for the amazing learning experience :)
By Gara S
•Oct 20, 2022
Excellent, power packed with lots of insightful material. Professors are great at explaining concepts and providing examples. Hats off specially to Professor Raju who has shared lot of practical and very valuable information.
By Giuseppe M
•Sep 21, 2019
Insightful, comprehensive and thorough overview delving into the marketing world. The way this programme is structured, along with the reading and video lecture support, facilitates learning at ones own pace. Just wonderful!
By Leonor E d P
•Feb 21, 2016
Includes the basic concepts of marketing but also the right amount of depth to learn way more than basics. Very didactic and gives tons of examples to understand more. A course that's very well structured and great professors!
By SAGAR P K
•Sep 27, 2020
The coures is really good. My concepts of marketing are pretty much clear. Aspecially regarding brand and customer acquisition and how to position a brand. Thank you so much for giving me appournity to learn from this course.
By Agnes K
•Aug 8, 2016
It's a good course and easy to understand especially for the beginner like me who don't have any background about businesses. Thank you so much University of Pennsylvania and Coursera for make this course happen in Indonesia.
By Amina B
•Jun 21, 2016
I found this course very easy to follow, and with no prior knowledge of marketing I thought it was quite easy to understand all the concepts explained in this course. I would definitely recommend it to beginners like myself.
By Lucineh O
•Jul 25, 2021
I had the best time learning Marketing fundamentals from such High rank professors from no. 1 university that has Marketing courses. I am thankful that this opportunity was granted to me. I look forward to many more lessons.
By Banu D K
•Nov 23, 2019
I am so glad that Wharton offers such an opportunity worldwide. This course strengthened my marketing skills by giving me a different perspective. This will be very helpful developing my research thesis. Thank you, Coursera!
By Harsheel S
•Jul 9, 2018
This is a fantastic course and covers a lot of material from ground up - you do not need any background to understand the concepts thought. The videos are self-sufficient to understand the concepts. Clear, lucid explanation.
By Mohit K
•Jan 7, 2022
this course helped me understand topics in customer loyalty, branding, customer centricity, and practical, go-to-market strategies. study material and video lectures are to the point and very informative in current market.
By Rey J
•Apr 14, 2021
A great marketing course for beginners and for those who want to refresh or straighten their understanding of the foundation of marketing. I love all the professors here.
I just hope that case studies could be updated ;-)
By Bhargava B
•Jan 14, 2021
Excellent lectures especially by Prof Kahn
Business Foundations Specialization is a must have knowledge for all marketing professionals and Wharton is the best place.
Fantastic lectures and meaningful examples/ case study.
By Ankur R
•Nov 23, 2019
Great introduction to Marketing and well explanation of the concepts. The professors have taught using very modern day examples which was very interesting. Hoping to learn more from the coming courses in the specialisation.
By Jonathan H
•May 31, 2018
Es un excelente curso de introducción, desde temas como las 4 P's de Marketing hasta Branding, recomendado para las personas que desean aprender con casos reales, sin lugar a duda tomarÃa otro curso de esta especialización.
By Mindy C
•Oct 31, 2016
Very informative. I came from an academic and nonprofit background into consulting and needed to learn some business acumen. I was able to incorporate what I learn, and use it to synthesize my work environment, immediately.
By Keli M
•Mar 5, 2021
Very interesting and engaging course, even for those of us new to this area of study. Professors were clear, animated, and knowledgeable, interesting topic and left course with greater knowledge and awareness of marketing.
By Guilherme C
•Apr 25, 2018
This is an excellent course for those who want to learn about the principles of marketing. It was very useful for me, as I now have a deeper vision of the comercial activities I'm involved with. I recommend it very much.
By aulia
•Mar 22, 2017
Really good materials shared by the lectures. Precisely what we need to understand the essentials of Marketing, and yet it is very broad. Now I found Marketing as a subject that is challenging yet fun to experiment with.