Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Ni N M M•
This is a great course for beginners. The course materials are structured in a way that's easy to understand for people, like me, who has no idea what marketing is about but is interested to get our foot in the door.
By Karan P•
i would like to thank the teachers of this course as they have explained all the topics and concepts with very good examples, because of which understanding it was easy. Happy to get a very good insight of marketing.
Incredibly dense, but easy to understand. The professors have very good communication skills and the content is pretty intensive. Learned more with this course than with the 8 months I spent on a Marketing MBA once.
By Mohamed A E•
I is really awesome for me.
I adore all topics specially Customer Centricity.
I wish if we can get new lectures by the same lecturers of the course.
thanks for prof. Khan, Fader and Bell. and thanks for coursera too.
By Laura G•
Es un excelente curso ! Muy completo, aborda desde conceptos básicos, hasta herramientas para poder determinar precios, hacer análisis y entender la estrategia que se debe aplicar en cada caso. Lo recomiendo mucho !
By Philip R•
Excellent materials, well taught & structured. Soild basis in marketing to ensure familiarity with all major areas. Assessment a bit light relative to teaching, but good to confirm basic understanding and retention.
By Isuri H H L•
From this course I had a good basic knowledge about marketing. Since I am having only an Engineering knowledge, this course enlighten me on marketing also and that would be an added advantage when finding a career.
By Yung S ( K•
After finishing this course, realized how much I DIDN'T know about marketing. Learned so much - maybe a tiny bit overwhelming. So much value packed in here, will definitely be returning here often for refreshers.
By Vahid A•
This is one the best marketing courses in Coursera. It was really useful for me. I learned a lot and I hope I could use all these learning in my job!
I recommend this course to anyone who is involved in Marketing.
By Diogo M P•
This first chapter of Business Foundation its a pratical and theoretical start for young aprentises in Marketing. Its well organized and very dynamic, with a formidable panel of intructors. Enjoy and good luck.
By Areej A H•
excellent courses, very comprehensive and easy to follow. I wish there were more optional quizzes and exercises to do to improve in some areas, I wanted to practice pricing analysis and strategies a little more.
By Abhay N•
This course is very well curated and perfectly delivers what it promised. The lectures are quite engaging and well-paced. The supplementary material provides good insight into the topics covered in the sessions.
By Manuel A G•
This course was very valuable and the examples use by the professors were very helpful to understand the different concepts taught. I highly recommend this course to anyone that wants to learn about Marketing.
By Mario S•
Thank You very much for this Excellent Course!!! It covers a lot of material which make it complex to retain that quantity of information but for my purposes I can recall from my mind and notes in any minute!!!
By Nanyi M•
Amazing course. I learned a lot of things that I will be able to use for my professional development and entrepreneurship in just about any project I decide to launch. This course was worth the time and money.
By Yihchia T•
I like the examples being set by the lecturers which make the theories so much easier to understand. For working people who lack fundamentals of Marketing basics, this is a good course you can try to pick up.
By Alexandros D•
Very enlightening course, introduced the basic concepts of marketing, keeping a balance between a great course structure and theoretical background combined with excellent current market insights. Thank you.
By Carrie H C•
The best lecture ever! As an entire newbie to the marketing world, I'd like to say that this was very helpful and enjoyable lessons. You can catch all up when following the professors. Totally recommendable!
By Meg G•
Very interesting subjects, I personally found the Week on Pricing a bit more mathmatically challenging, but was a good test of my previous economics study in high school! The instructors were very engaging.
By Javier S R•
Is amazing how this courser take you in a world you probably even know already, like me. And this is just an introduction! I'm wondering about all the things can be made with more knowledge about Marketing.
By Richelle C E•
As someone with a chemical engineering background in an FMCG company, it really helped me see a bigger perspective about the business. It also gave me an idea on how should I start my own business or brand.
By Saket B•
Amazing Course gives you insight into how marketing works in real world and how to overcome the obstacles .A big thanks to all the 3 instructors they are genuinely good. Thanks for the course. i enjoyed it.
By Sovan K•
Professor Fader was amazing. I now apply concepts of customer centricity to my ventures and is a core part of my marketing strategy. I achieve greater heights the more i delve into using data for marketing.
By Dorcas P•
ME GUSTA BASTANTE ESTE CURSO, YA QUE PODEMOS APRENDER MAS, REALIZAR VARIAS TAREAS O CUESTIONARIOS PARA EJERCITAR NUESTRA MENTE Y SABER QUE FUE LO QUE APRENDIMOS...
YO APRENDÍ MUCHÍSIMO GRACIAS A ESTE CURSO.
By Alessio P•
A lot of material presented clearly and very well. Great study material and references during the course.
Terrific value for money compared with similar online courses from other platforms and institutions.