Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Jio P D•
Content is excellent, teaching material is very interesting, and the 3 professors are real experts. Recommended for all those interested in a solid introduction to Marketing.
By Andy L•
As a a beginner, I found the content and materials from this course is really clear and straightforward. I would like to recommend it to who is also interested on Marketing.
By Russell C•
I found the course content relevant, informative and overall the course was done very well. The information was of a high caliber and one could tell that the professors wer
By David F•
Excellent class. Well thought out, informative theoretical and practical lessons bring the concept of Marketing to life for me. I highly recommend people take this class.
By Ritesh A•
Best for someone who has no prior knowledge of marketing. Ms Barbara Kahn is very good in teaching! I really enjoyed her & professor Raju's lectures. Thank you professors!
By Maria J V R•
I have enjoyed this course very much. Before following it I had no basic knowledge of Marketing, I have learnt a lot and has discovered me an incredibly interesting world!
By Emily P•
I'm not interested in a career in marketing but this was a very helpful course even in just making me a smarter consumer. Laid out very well with great real life examples!
By william c b•
Exceptional content broken down into simpler terms that are fairly easy to get with somebody who has business experience. A+ for sure. Thanks Coursera for the oppourtunity
By Marion P•
A true beginners' class, which is great. Professors are knowledgeable and keep you engaged. Content is clear, quizzes improved learning. Great course, highly recommend it.
By Marcos B•
One of the best teachers I've ever had. One of the courses with the most relevant content, and also one of the most difficult for me. But in the end, it was all worth it!
By Farman A•
highly recommended course..because of the faculty. coursera provides us a platform to upgrade skills.
thank you coursera, and wharton school of university of pennsylvania.
By Akshay S•
I love that the course was more than, just an INTRODUCTION. It inspired me to dig a little deeper, beyond the course material. More than definitely worth the time spent.
By IVAN L•
This is the Course that everyone interested in doing business should take irrespective of your background. I feel am ready to apply all that I have learnt in this Course
By Abdul R F•
Due to this course, I used the skills which I learn from it. I'm really happy to get this course and by it I understand what CLV, CRM and so on mean in Marketing areas.
By Kunal K•
Coursera is one of the top most brand who provide online course and that certification of course which is done by Coursera is to much valuable when you sit in the MNCs
By Yuqi L•
I love this class! It is very insightful and helps me better understand marketing. It would be more convenient if the slides of the class are available on the Internet.
By Olga S•
Working in marketing industry letting me get down to the basics and theories which would be useful for sure for me at work. Highly recommend for any marketing employee.
By Hassan S A•
Personally it was a very interesting course with a lot to learn about marketing and one step to widen my understanding and knowledge about how business is being handled
By Frank L•
A very well balanced introduction to many relevant theoretical and practical concepts. Full of examples and transferable knowledge that can be used in ones daily work.
By Kasuntha M•
Great course to get some detailed overview regarding marketing and basics of it. Thanks for all three lecturers for the immense support provided throughout the course.
By Anand D•
This course helped to think, correct my perspectives and rethink the approaches towards understanding the markets : theoretically by case-studies and uniques examples.
By Aniruddh K•
Really a good course for beginners who are looking for marketing career prospects/MBA. Covers basics and somewhat introduction to what to expect from a marketing role.
By Xavier N•
A very good introduction! It presents a number of interesting concepts that you can later delve into. Branding and Customer Centricity were really interesting to me.
By Chirag B C•
This course increased the passion towards the subject. Detailed explanation and taking examples in each and every scenario made me understood the concepts very easily.
Great lecturers and decent use of technology to give the lectures a more contemporary delivery style than other online courses I've seen. Very interesting content too.