Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
Great lecturers and decent use of technology to give the lectures a more contemporary delivery style than other online courses I've seen. Very interesting content too.
By Rohit S•
Thank you for this great and insightful course. all professors have explained the concepts so well with great examples which helps you to better understand marketing.
By Gautam A K•
Introduction to Marketing is a good course to get some insight on Marketing and to gain basic knowledge on branding, customer centricity, and go-to-market strategies.
By Daniel M•
Excellent course! The team provided relevant practical concepts on a full range of marketing concepts from pricing to maximizing lifetime customer value. Well done.
By Julia I R B•
Muy interesante, se me hizo pesado en cuanto a la cantidad de lecturas y la duración de videos, pero estaba tan interesada en ellos que de pronto se habían terminado.
By Bita S•
Great Course! Great Instructors!! Really thrilled that Wharton has created this program. Hope there will be more courses that cover each Business topic in more depth.
By Mike C•
Sehr gute Dozenten, die Marketing gut erklären können. Viele Praxisbeispiele. Das Lernen hat viel Spaß gemacht und ich konnte einiges an Wissen sammeln und anwenden!
By KALP S•
The course is really informative and the Professors are very easy to understand. The course is well structured and has a smooth flow. I really appreciate the course.
By Andy H•
Great course full of useful data and interesting case studies that teach the effectiveness of clever and creative strategies that create successful business results.
By Zainutdinova E•
Thank you for the course! It was really interesting to listen to the basic concepts of marketing. Special thanks to the comparison of the offline and online markets.
By Jiangyun Z•
It is really great course. A lot of new items for me to learn as a beginner. Enjoyed it a lot. Still working on it. It will be my first completed course on Coursera.
By Haris N•
There is no doubt that this course offers you with some of the practical insights about how to market your product while considering appropriate concepts and tools.
By Stanslaus K•
Its a very enjoyable coarse with full of lectures(videos/transcripts), easy to understand, flexibility, well organized... covers what i expected in marketing field.
By Patrick P•
This course is a great overview on the various approaches to marketing as well as what is considered the next evolution of the marketing industry (Customer-centric)
By Ryan W•
Excellent and practically applicable introduction to Marketing. A real eye-opener in terms of appreciating the importance of Marketing within Business Development.
By Effah K K•
This course has really been enlightening, bridled with lots of good information. The Professors were just spot on in their delivery. Thanks Coursera, thanks Wharton
By Mernel B•
The course is very helpful. My point of view in marketing and sales changed. Can't wait to apply what I have learned from this course to my job and future business.
By Elisabeth M P•
I've found this course really interesting and clear, also for a newbie in this area. I've learned really useful notions, and I would surely recommend it. Thank you!
By Bryan B•
Great course. Excellent opportunity for those who have been around the block a bit to upgrade and refresh their skills and overall knowledge. Highly recommended.
By Vivian X•
The course is sooo cool. I have learned something about marketing, especially customer centric manner. It's a terrific course to build our basic view to marketing.
By Hasari T A•
A full approach to one of the most relevant subjects in Business Development taught by one of the most relevant researchers in the industry, professor Peter Fader.
By Rahuldeb D•
It's really a nice course for some one who does not have management back ground. The instructors have explained the concepts very clearly with examples and cases.
By Bhagyesh A•
an exceptional way to impart knowledge and basics to learners. really enjoyed my course. looking forward to completing more from my specialization. thanks alot !!
By Mubashir H•
This was a really amazing course and I enjoyed learning from such world class professors and I really loved Professor Raju I wish he had more part in the module.
By Kaustabh C•
The course was very good. Being an introductory course where the topics were given a brief about, it does manage to increase ones's interest in it to learn more.