Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Aryan J•
Practical knowledge, theories and amazing real world examples. Spot on!! A total blend of amazing mentors with detailed lectures on marketing. Totally loved it.
By Luciano P G•
Very good course, with a overall view of the main marketing principles, furthermore. the lectures are very didactic and organized, making it easy to understand.
By Fridgeir S E•
I really enjoyed these video session and reading material.
i would liked to have links to the videos in the text unter the video and get copy of the slides used.
By Mohit K•
I really enjoyed studying with Wharton professors . The videos were easy to understand and the examples used were very useful and easy to understand. Thank you
By Amy T Z•
Working as a graphic designer for 20 years and partnering with marketing teams, I found that this course gave me greater insight into what goes into marketing.
By Sagar B•
The course was good ,it was useful in undestanding the depths of the marketing ,how marketing takes place insights into the the marketing, exceution & brand .
This was comprehensive, taught by the best, and now I want more. Thanks everybody for helping me get to this point. Going up levels is life always feels great!
By Salman N•
This is an amazing course due to two reasons. It starts from basics with real life examples and teaches both traditional and latest methodologies of Marketing!
By Adeyemi L•
The knowledge transfer was simply exceptional. The Professors had a deep understanding of the subject matter and were able to seamlessly communicate it to me.
By David G•
Very insightful, relevant, and useful in real-life application and project execution. Looking forward to the other courses in the Business Foundations module.
By Siddharth J•
I would like to thank the faculties who conducted this short term course. This gave me an idea and understanding about marketing behavior and customer values.
By Maia S•
excellent. I feel humbled to have learnt a lot from Wharton professors who have explained marketing in a way much simplified, and practical manner. Thank you
By Joelishia B•
Amazing professors with great content. Wish the third module was a little shorter or at least did the comprehension checks throughout like the other modules.
By Austin O•
This course was amazing. As an undergraduate with limited experience in marketing, this course exposed me and gave me an in-depth understanding of marketing.
By Elham G T•
Thank you very much.
I learn many useful thing from this course and I hope be able to pass the other courses of this type.
Elham Ghorbani Totkaleh
By Jeffrey H•
Opened my eyes to the breadth and depth of marketing. The three professors who lecture explain topics clearly and are obviously knowledgeable in their field.
By Robert A•
Great intro course - I came away with a better baseline understanding of marketing concepts, and a desire to learn more and apply them to my daily work life!
By Sayantan D•
The course is very educational and the professors pedagogy is beyond review. Very practical and helpful for my understanding. Thank you Coursera and Wharton.
By Kianti S•
Informative and up-to-date ideas of marketing not just showcase through theories and concepts but also through real-life occurrences of different companies.
By Serge B•
The course provides valuable insights about marketing as well as necessary knowledge and strategies in order to succeed On the very competitive market place
By Diana K•
These are up to date techniques and concept, bearing in mind technological and research developments. A quick way to acquaint oneself with marketing basics.
By Hugo D I•
Genial! Realmente todo el contenido se encuentra óptimamente organizado y puntual. Toca temas vitales del marketing. Totalmente recomendado.
By Dharini B•
Its an amazing course to provide an insight into the marketing world. Absolutely loved it! Thanks University of Pennsylvania and Wharton School of Business!
By SHARMAINE M B B•
I really enjoyed the course. The instructors are exceptional, energetic and knowledgeable. The course opened up new insights I can apply to my current job.
By Mandakini S•
After having some experience , it was great to revisit the fundamentals . It strengthened my current outlook on marketing and will help me in application .