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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,639 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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676 - 700 of 2,413 Reviews for Introduction to Marketing

By Joan C

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Apr 7, 2020

everything is good and informative but the professor raju should improve his discussion because I can't seem to concentrate

By Fabio J d O

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Feb 18, 2016

Awesome Teachers and all the content is clear and very good. I wish to learn more of Marketing and Business. Thank you all.

By Juachi O

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Jul 4, 2022

I really enjoyed learning this course especially Professor Khan's classes. Very insightful and a great introduction for me.

By Pranav C

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Jun 25, 2020

Absolutely brilliant explanations of the course material. I have had the best time learning everything. Thank you so much!

By Abhishek P

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Feb 7, 2019

Very clear, easy-to-understand and well organized coursework.

One of the best business courses on Coursera, if not the best.

By Yasiru I

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Jun 4, 2020

The course was quite interesting and I learnt a lot. Especially, the use of real life examples made it much more practical

By Amrish S

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Oct 22, 2017

Excellent course with relevant content organised in a logical order. The professors keep the continuation in the concepts.

By Deleted A

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Mar 12, 2022

There's a noticeable lack of exercise to cement the knowledge you learn; it still doesn't harm the quality of the course.

By Bharat V

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Aug 4, 2020

Very good course. Great insight about the marketing, innovation in marketing, current trends and future of the marketing.

By Beth R

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Jun 4, 2020

Loved this course. Very informative and the real world examples are valuable to understand how marketing strategy works.

By Guilhem C

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Nov 22, 2018

Great course ! Gives a full overview of the most important marketing concepts. Good complementarity between the speakers.

By Samuel M

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Jan 19, 2016

Thoroughly enjoyed this course! Great lecturers, and as the name of the course states, a great Introduction to Marketing!

By Bhavya R

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Jun 16, 2020

Amazing course that starts right from the basics and goes to a depth that most marketers tend to ignore in the long run.

By Shraddha P

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Apr 14, 2020

Very detailed and explicit explanation of various aspect of marketing. Barbara Kahn and Jagmohan my personal favorite !!

By Abhiraj H

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Feb 16, 2019

This was a very, very interesting course with a lot of insightful content complete with engaging case studies. Loved it!

By Dr. H R

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Aug 29, 2018

Best course on course era, didn't get the opportunity to donate blood but did sell a few things for things beyond money.

By Ra`fat A

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Sep 20, 2017

Simply an awesome one, rich, and to the point with well organized content that you feel you are following a clear track.

By Mauricio E

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Mar 26, 2017

Excellent course! I learned a lot and it gave a very clear framework of marketing that can be aplied immediatly. Thanks!

By Sujaan S

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Dec 3, 2016

Very interesting and valuable for high school students like myself who are looking to receive an insight into Marketing!

By Monica C

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Dec 7, 2015

Es un gran curso con conceptos básicos e innovadores del marketing muy bien desglosados y explicados. Muy recomendable.

By John D

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May 17, 2021

Excellent course. Clean, organized and easy-to-follow. All lesson topics were relevant and helpful. Strongly recommend.

By Terrecia W

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Sep 5, 2020

This was my first ever doing a Business subject and I thoroughly enjoyed it! I look forward to completing the others :)

By Shashank S

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Jun 24, 2020

Great course. I have learned a lot which will help me in my upcoming MBA course. Thanks a lot, Barbara ma'am, Raju Sir.

By Sirada P

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Apr 16, 2020

Highly recommended ! Easy to understand

Those lessons are very practical

Study this before creating a brand or something

By Joshua A E H

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Jul 13, 2019

Excellent explanations and great examples provided by the three professors. Marketing concepts have never been clearer.