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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,635 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

MK

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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701 - 725 of 2,410 Reviews for Introduction to Marketing

By Bruce B

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Apr 2, 2019

Very informative and detailed in the format. Has information I can put to use immediately in terms of strategy. Thanks.

By Ruby E

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Jun 4, 2017

Very helpful recap for those with marketing experience and great essential concepts for those who are new to marketing.

By Debra S

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Dec 4, 2016

This is a great introduction to Marketing for any business managers and owners. Enjoyed the course and would recommend.

By Theivanth R

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Oct 3, 2021

The 4th week of the course was rather long and exhausting, breaking it down or extending the deadline might alleviate.

By Cal B

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Aug 5, 2020

Straightforward explanation of the basics, with enough but not too much anecdotal support to keep the student engaged.

By Aditya Y

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May 3, 2020

Gives very solid foundations, really enjoyed the course, Best part is that this course is motivating me to go further.

By Sayantan G

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May 2, 2020

very well organised and structured. Crisp, clear and up to date information allowed me to keep my interest consistent.

By jose b

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May 17, 2018

awesome course, already teach the basic of some empiric knowledge that already have and let me view the whole package.

By Santi G

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Nov 27, 2017

The way teachers present every topic or video is excellent. Not just someone reading a leason, like sometimes happend

By Angela B

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Apr 5, 2017

This course was really engaging. I did the extra reading and did take a great deal of knowledge away from the course.

By Juliette E

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Apr 3, 2017

A comprehensive overview of marketing fundamentals, illustrated with relevant daily life examples. I highly recommend.

By Adriana B

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Feb 19, 2017

Wonderfull. Really apreciated all the content and I'm sure that it will add too much on my knowledge. Really loved it!

By Tamara P

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Jun 15, 2016

Love it, my first encounter with marketing lessons ever and this really explained in a simplest way what is marketing.

By Liu D

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Feb 29, 2016

by attending this course, I feel to gain a fundamental knowledge of Marketing and advertising. Good course, recommend!

By Anthony J

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Jan 7, 2016

Very informative. From zero knowledge, i am able to apply basic marketing concepts to personnal projects. Thanks you !

By Ana L S

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Dec 27, 2015

It was better than I expected. After completing the course I feel confident that I´ve learned the basics of marketing.

By Nino S

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Jun 29, 2021

Very helpful and easy to follow. However, I feel that at some times Professor Raju's videos get a bit too monotonous.

By Wan L

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Jun 16, 2021

An incredible course. Amazing and useful introduction to branding, pricing, customer centric… . Teachers are awesome.

By Qazi M

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Jun 28, 2020

This course is very very helpful.

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By Deborah Z

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Apr 16, 2020

So happy I decided to take this course, I found enormous value and practical applications. Professors were excellent.

By Maria P

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Mar 22, 2020

Great course! Amazing teachers. Highly recommended. I didn´t know much about marketing and now things are most clear.

By Jeb B

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Mar 7, 2020

Very comprehensive and informative. I finished the course with skills to take action in several areas of the company.

By Abdulaziz A

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Oct 25, 2016

Learnt so much. Actually, I started loving marketing and especially digital marketing. Totally recommend this course.

By Andy M

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Oct 2, 2016

Excellent course filled with tons of useful information. I'd love to come back and review the contents in the future.

By Alejandro M G

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Jul 2, 2020

A truly comprehensive course with all the required fundamentals to understand and work in the Marketing environment.