Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,611 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

Filter by:

726 - 750 of 2,405 Reviews for Introduction to Marketing

By khalid m

Oct 20, 2019

So awesome to have such knowledge. If this is the introduction then what would be the advance. eager to learn a lot.

By Katherine L

Sep 6, 2017

As a newbie in Marketing, this was the perfect foundation for me! I loved how the professors gave specific examples!

By Clarissa F R R

Aug 8, 2021

Excelente curso, se entiende super bien y los maestros explican muy bien y los temas a tratar son muy interesantes.

By Zhi X H

Jun 14, 2020

Very clear and concise teaching. Good case studies examples that enable us to see theories being put into actions.

By Sheleka T

Apr 13, 2020

A very structured and comprehensive online course. I was very pleased with the engaging and informative lecturers.

By MateusZanini

Nov 12, 2019

Great course that summarize important topics about marketing focused on customer relationship and brand positioning

By Syed M M G

Oct 6, 2018

Excellent course to help me get started. Really enjoyed the lectures and concepts presented. Thank you instructors!

By Edward Z

May 14, 2018

For a marketing novice. This was an incredible way to understand how corporates think about customers and products.

By Dorothy M

Dec 3, 2015

great course. Had I known earlier marketing could be so interesting, I would have long dropped my PhD in history :)

By fatima d

May 24, 2021

thank you so much for this course , it help me a lot in my first step in marketing thank you again for this chance

By Stephen S

May 30, 2018

Refreshing perspective from consumer-centric marketing placed side by side with classic product-centric marketing.

By Ankur M

Mar 5, 2016

The Course brings together some very critical elements of Marketing and all these concepts are very well explained

By Peter W

Dec 28, 2015

World Class. Learned much I wish I knew before launching my own brand.

Pete Weishaupt

Valhalla Products Company, LLC

By 翁慧雯

Jan 5, 2023

I llike this course.

professors illustrate conceptions with concrete examples which really help me to understand!

By Susheel E

Dec 23, 2022

I love this course it is so great. I will recommend this course to everybody.

Sincerely,

Susheel Krishna Erramilli.

By Verena B H

Jul 21, 2021

Very insightful! I can understand the courses even when I have no background in economics. Thank you, Professors!

By William S

Mar 20, 2021

There's several typos in some of the slide/video presentation that's contrary/different to what the speakers said

By Marla B C

Dec 26, 2020

You can see these professors really love their work and don't over complicate things. I loved learning from them!

By Hui X

Apr 6, 2020

Detailed Introduction Course to Marketing for people with no background in business or marketing. Easy to follow.

By Richard B

May 5, 2018

I really feel like I have a better understanding on offering products, and how products interact with the market.

By Morgan R

Nov 9, 2017

Incredibly valuable. I learned more in this 5 week course, than I did in 10 months of trying to learn on my own.

By Chirag P

Oct 3, 2016

Very conceptual driven course with live examples, this helps in understanding the application of content as well.

By Piyush T

Sep 17, 2023

Excellent Course. I, as a beginner, learned a lot about marketing form just this one course. Highly recommended.

By Andre K

Aug 20, 2020

This was really helpful, pragmatic, easy to follow. Highly recommended for anyone planning to work in marketing.

By Vardhaman B

Oct 2, 2019

Usefull course for marketing and Business Administration students. Learned different marketing strategies. Happy