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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,633 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

MK

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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751 - 775 of 2,410 Reviews for Introduction to Marketing

By Vardhaman B

Oct 2, 2019

Usefull course for marketing and Business Administration students. Learned different marketing strategies. Happy

By 李一琛

Oct 10, 2017

very easy to approch for beginners,great course to get to know marketing and branding, will recommend to others.

By Varun S

Feb 4, 2021

An amazing course for students and professionals that are interested in Marketing.

A truly beautiful experience.

By Túlio d S A

Feb 2, 2021

Excellent course! I really liked the content. Could be more interactive content/classes to make it even better!

By NEHA J

May 5, 2020

It gives us an industry insight as to what goes into making a successful business, loved the course! Thank you!

By Abdul M M N

Mar 23, 2020

Excellent course to understand basic principles of marketing. More likely i am able to apply it on my business!

By Deleted A

Nov 4, 2019

This course taught me al the fundamentals about marketing and gave me an entirely new perspective on that topic

By Shaunak S

Sep 24, 2019

Well design course with lots of practical examples, which gives better understanding of marketing and branding.

By Imène G

Jun 29, 2017

Eye-opening and stimulating approach for anyone seeking to understand the dynamics behind modern-day Marketing!

By Ricardo A

Mar 13, 2016

Great Course!! The best Marketing course I have ever taken. Looking forward to learn more about Wharton courses

By Nirmalya K

Jun 4, 2022

I learned a lot in this course, much of which I can apply to my current position. I liked all the professors.

By Jianhua Z

Aug 25, 2021

For me who does not have any previous course in business, this is a eye opening course for me into marketing.

By Angela W

Jan 31, 2021

This course helped me open my eyes to new approaches to running my business and new angles to tackle marketing

By Kendra J

Jan 21, 2021

It took me three tries but I finally finished the program! Challenging, but easy to understand. Well worth it!

By Marc-Antony N

May 1, 2020

Fun, exciting and engaging introductory class to marketing. Well structured and organized. Excellent teachers.

By April S

Jan 2, 2017

I thought this was a really engaging course with excellent instructors and I stayed interested in the content.

By Luis F P J

Feb 23, 2021

Great course as an introduction to Marketing. The professors team is very qualified and commited to teaching.

By Oksana R

Aug 11, 2020

An amazing course! The professors explained everything really well and I am really satisfied with the results

By Inoka A

Jul 10, 2020

Excellent! I simply loved Barbara E. Kahn & her easy way of teaching concepts, Give my love & regards to her.

By Janice L

Apr 15, 2020

Helped me realize a lot about the basis of marketing and pushed me in the career direction I intend on going.

By Akriti K

Apr 1, 2020

An extremely informative course that covers a lot of aspects of marketing. The perfect course for a beginner!

By Ada Z

Jul 29, 2018

Very fun and useful course. It helps me understand how to create a brand and set up the marketing strategies.

By Tyler H D

Feb 19, 2017

I like the course, and I would love to see more interactive checks for understanding throughout the lectures.

By raja h

Feb 7, 2016

Great Course, Teaches fundamentals of marketing, teaches real time marketing issues based on the data insight

By Philip D

May 10, 2021

Introduction to Marketing is excellent. The professors do a great job at lecturing and the content is great!