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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,526 ratings
2,242 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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776 - 800 of 2,219 Reviews for Introduction to Marketing

By Apiwat ( R

Aug 3, 2020

Amazing class. I learned a great deal of marketing. This is easy to follow and amazing instructors.

By Alf E

Jul 6, 2020

Very well thought through and well delivered course to introduce the basic principles of marketing.

By V M J

Jun 17, 2020

Its a fantastically curated course to enable to get insight on the marketing aspect of the business

By Hathaiwan J

Apr 14, 2020

This is an absolutely awesome course I have ever enrolled . This is worth to waste my time on it. !

By Kemas T

Mar 27, 2020

This is a recommended course to take for The beginners to get better understanding about marketing.

By Soumendra K D

Aug 18, 2019

I am a first year MBA student and the introduction to the core fundamentals is absolutely amazing !

By Gibsan R

May 20, 2018

Provided Great Insights on Marketing for Branding, Customer Centricity and Online-Offline Channels.

By Betsie C

Aug 23, 2021

Very direct to consumer focused. I'd be interested in more business to business marketing content.

By Pedram A

Aug 19, 2021

a great and practical course that covers really useful areas of fundamental marketing and branding

By Alexandros K

Jun 1, 2020

Really nice content and pretty clear sessions with lots of every day real life example situations.

By Rahul N

Apr 15, 2020

A very insightful introduction to marketing. All the lectures were full of meaningful information.

By Eric R B

Jan 1, 2018

Really did a great job setting the baseline for considerations when building marketing strategies!

By Engr. M U

Feb 8, 2016

Amazing course really helped in understanding marketing, Learnt new tools to enhance productivity.

By kaithi

Mar 17, 2020

amazing course to get a foundation in marketing and to know how different ways marketing is done.

By Jonathan F

Jan 27, 2020

Amazing Course with great resources. I truly learned a great deal about all aspects of Marketing.

By monique f

Jul 4, 2018

There should be a way to make people that can't afford the course to do it without paying for it.

By Yuhui X

May 29, 2018

Great course! The profs really made course materials organized, comprehensible ,and interesting!!

By Shourab C

Dec 16, 2016

A superb and engaging course with very engrossing and informative lectures from all 3 professors.

By Richy B

Nov 13, 2016

I learned a lot from this course. It is very up to date with today's marketing trends and brands.

By Darrayl

Aug 14, 2016

I thoroughly enjoyed the Intro to Marketing class. Only wish there was more time to delve deeper.

By Waranya C

Dec 24, 2015

Very well organised. They make it easy for those who don't have background knowledge in Business.

By Sammi L

Nov 20, 2015

They give wonderful lectures. I really enjoy watching these videos and enjoy the learning process

By Cesar B

Jan 14, 2021

Great training, the lectures are very clear and well structured and the lecturer are first class

By Apurva B

Jul 17, 2020

Very nicely explained all the concepts. A great way of learning with all the practical examples.

By Susan D

Mar 3, 2017

A great overview with new terminology that I knew in practice but not theory - that was a first!