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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,511 ratings
2,233 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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801 - 825 of 2,211 Reviews for Introduction to Marketing

By Samarth J

May 20, 2020

This course was very comprehensive for a beginner course, even though it was just 4 weeks long.

By Busayamas y

May 15, 2020

I can say that this course is very good even if you don't know anything about marketing before!

By Bhaargavi A

Apr 29, 2020

The Perfect course for a beginner. Loved how the teachers explain with examples from real world


Feb 19, 2020

Really Nice coverage of relevant topics. Refreshed my MBA Studies undertaken three decades ago.

By Sunderam T

Dec 6, 2016

This is my first course and its awesome learning experience. Better than i thought it would be.

By Daniel F

Mar 29, 2016

Excellent Course!!! Highly recommended to anyone who wants to know the essentials to Marketing

By Mansingh N

Jan 14, 2016

Simple but powerful concepts of Marketing. Wish every Management Institutes had such faculties.

By Arielle H

Apr 16, 2022

I am so grateful for the opportunity to take this course and amazed by how much I am learning.

By Rahul P

Apr 14, 2020

Highly informative course which helps in building strong foundation in the field of marketing.

By Patrick

Mar 10, 2020

Much more detail than other courses I took on Coursera. Takes longer to complete but worth it.


Jul 27, 2018

Very useful course regarding marketing fundas. Fluently and imaginatively taught.




May 22, 2018

A must for anyone looking to get a feel for what the field of Marketing entails. Well taught !

By Shimshon K

Jun 25, 2017

I found the course very educational and informative. The teachers were all extremely engaging.

By Geyse M d S

Jul 5, 2020

The classes were very instructive in a clear way, easy to understand even difficult subjects.

By Ryan B

Jun 26, 2020

Informative. Enjoyed three different professors with different backgrounds and perspectives.

By Shilpa T

Apr 23, 2018

Crisp and up to the mark content. All the three professors do not let the course feel boring.

By Benjamin M B

Sep 19, 2017

Engaging teachers delivering useful information - I thoroughly enjoyed the course. Thank you.

By Aisam Z

Oct 9, 2021

Its a very great opportunity for those who want deep understanding into the marketing world.

By Ali a s e

Feb 10, 2021

Great course and the instructors are absolutely the best instructors i have ever listened to


Jul 11, 2020

Amazingly taught with examples, content was engaging and instructors explained it very well.

By Gia T

Jun 19, 2020

Quality, compressed learning of key marketing concepts by the best instructors in the field.

By Andres R

May 27, 2020

Really great refresher that touched on topics I never had the opportunity to explore before.

By Bao N

May 12, 2020

For a person who nerver touch Marketing before, this course is a 5 star learning experience.

By Le T G H

Apr 23, 2020

This course if very informative, it helps me a lot. I have fills all of my needed knowledge.

By Meet S

Apr 16, 2020

it was very insightful. The course was well designed and lectures were delivered seamlessly.