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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,511 ratings
2,233 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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826 - 850 of 2,211 Reviews for Introduction to Marketing

By Yuvraj S D

Apr 7, 2020

A really informative course especially if you are a beginner.You can definitely learn a lot.

By jai g

Jan 23, 2019

Awesome learning experience of Marketing......Great understanding made by faculty members...

By Naomi W

Jun 13, 2018

Really informative lectures, I enjoy the ones in which you answer questions as you go along.

By Diệp V

Sep 20, 2021

The lessons are really succinct, bring a lot of meaningful knowledge. I love this course!!!

By Mihaela C

Aug 19, 2021

T​he best online course I came across, very professional and dedicated teachers. Thank you.

By Shardul C

Apr 19, 2021

Detailed explanations on finer aspects of effective marketing by all professors. Thank You.

By Kishore J

Feb 23, 2021

Amazing course! Well taught. Even a total noob should be able to grasp the concepts easily.

By Kathleen

Oct 2, 2019

Changed my whole view and perception on consumerism. Great speakers with great information!

By Rajeev B

Aug 2, 2019

Amazing course with some awesome research insights and the professors too are really great.

By Kyle C

Jun 26, 2017

very good information and the videos were excellent. I can't wait to start the next course.

By 지수 김

May 22, 2020

It was truly helpful.

Great guidelines and examples.

I'm now eager to learn the next course!

By Charlene S

Oct 16, 2019

Great class, well thought out curriculum and intelligent teacher. I learned a great deal.

By Pranay C

Dec 14, 2018

Must take course for anyone and everyone who even have slightest of interest in marketing.

By xue l

Nov 14, 2018

thanks , really need this foundamental knowledge before I can understand my SHUMBA course.


May 16, 2018

Great class for people who know a little bit but not enough or any at all about marketing.

By Carlos M A H

Aug 10, 2017

Good material. The information and what you learn about customer centricity is invaluable.

By Yoav F

May 31, 2020

Highly interesting, great content and lectures. Happy I spent my time taking this course.

By Sheila B

Jan 22, 2020

Useful and interesting. Professors are clear and give great examples to explain concepts.

By Hidayat M

Nov 13, 2019

I really like the course as it was new to me yet very informative and easy to understand.

By Sarah A

Apr 21, 2019

have really enjoyed this course, particularly week 4, but all sections were good overall.

By Rohil V

Mar 30, 2019

It was an amazing laid out course and I understood the concepts of Marketing really well.

By Asem A

Jan 12, 2019

Well explained and easy to understand even if you have no prior experience in this field.

By Vivienne T

Oct 26, 2017

Great job - Professors are very knowledgeable and great at explaining marketing concepts.

By Saurav S

Jun 5, 2020

It was an amazing experience to learn from one of the best buisness school in the world.

By varun r

Jun 14, 2018

A great course which offers head start for the students who are getting into a B school.