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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,611 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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851 - 875 of 2,405 Reviews for Introduction to Marketing

By Cesar B

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Jan 14, 2021

Great training, the lectures are very clear and well structured and the lecturer are first class

By Apurva B

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Jul 17, 2020

Very nicely explained all the concepts. A great way of learning with all the practical examples.

By Susan D

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Mar 3, 2017

A great overview with new terminology that I knew in practice but not theory - that was a first!

By April R

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Aug 26, 2021

Great Course with a lot of information that I can apply to helping a struggling local business!

By Samarth J

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May 20, 2020

This course was very comprehensive for a beginner course, even though it was just 4 weeks long.

By Busayamas y

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May 15, 2020

I can say that this course is very good even if you don't know anything about marketing before!

By Bhaargavi A

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Apr 29, 2020

The Perfect course for a beginner. Loved how the teachers explain with examples from real world

By HIMANSHU J

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Feb 19, 2020

Really Nice coverage of relevant topics. Refreshed my MBA Studies undertaken three decades ago.

By Sunderam T

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Dec 6, 2016

This is my first course and its awesome learning experience. Better than i thought it would be.

By Daniel F

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Mar 29, 2016

Excellent Course!!! Highly recommended to anyone who wants to know the essentials to Marketing

By Mansingh N

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Jan 14, 2016

Simple but powerful concepts of Marketing. Wish every Management Institutes had such faculties.

By Jojo A

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Oct 20, 2022

Good course. There are many things other than the fundamental marketing course in my country.

By Arielle H

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Apr 16, 2022

I am so grateful for the opportunity to take this course and amazed by how much I am learning.

By Rahul P

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Apr 14, 2020

Highly informative course which helps in building strong foundation in the field of marketing.

By Patrick

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Mar 10, 2020

Much more detail than other courses I took on Coursera. Takes longer to complete but worth it.

By ARVIND S

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Jul 27, 2018

Very useful course regarding marketing fundas. Fluently and imaginatively taught.

Thanks.

Arvind

By ARK

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May 22, 2018

A must for anyone looking to get a feel for what the field of Marketing entails. Well taught !

By Shimshon K

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Jun 25, 2017

I found the course very educational and informative. The teachers were all extremely engaging.

By Mostafa S

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Jan 24, 2023

it really introduced me to new concepts I had no clue about. can't wait to start the next one

By Geyse M d S

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Jul 5, 2020

The classes were very instructive in a clear way, easy to understand even difficult subjects.

By Ryan B

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Jun 26, 2020

Informative. Enjoyed three different professors with different backgrounds and perspectives.

By Shilpa T

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Apr 23, 2018

Crisp and up to the mark content. All the three professors do not let the course feel boring.

By Benjamin M B

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Sep 19, 2017

Engaging teachers delivering useful information - I thoroughly enjoyed the course. Thank you.

By Aisam Z

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Oct 9, 2021

Its a very great opportunity for those who want deep understanding into the marketing world.

By Ali a s e

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Feb 10, 2021

Great course and the instructors are absolutely the best instructors i have ever listened to