Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

12,154 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

Filter by:

876 - 900 of 2,321 Reviews for Introduction to Marketing

By Hidayat M

Nov 13, 2019

I really like the course as it was new to me yet very informative and easy to understand.

By Sarah A

Apr 21, 2019

have really enjoyed this course, particularly week 4, but all sections were good overall.

By Rohil V

Mar 30, 2019

It was an amazing laid out course and I understood the concepts of Marketing really well.

By Asem A

Jan 12, 2019

Well explained and easy to understand even if you have no prior experience in this field.

By Vivienne T

Oct 26, 2017

Great job - Professors are very knowledgeable and great at explaining marketing concepts.

By Saurav S

Jun 5, 2020

It was an amazing experience to learn from one of the best buisness school in the world.


Jun 14, 2018

A great course which offers head start for the students who are getting into a B school.

By Sambhav J

May 27, 2018

It was one of the best thing I learned so far regarding business and how to do business.

By B

Mar 19, 2018

Wonderful! An amazing opportunity to have access to resources and Professors from UPenn!

By Roland P

Oct 6, 2017

Entertaining, valuable, well documented. Many thanks to the fantastic faculty @Wharton !

By Maha O

Sep 7, 2016

it is amazing course i really like it , now i understand marketing very good than before

By Lucy G

Jun 19, 2016

We went through all the marketing basics giving us tools to begin our marketing careers!

By Aditya P

Nov 23, 2015

Excellent course content. For me a dream come true to learn and study at Wharton School.

By Binaya K P

May 29, 2022

Brilliant introduction to marketing. Hopefully we will have an advance course on this.

By Grace I

Sep 21, 2020

Great minds, passing on their wisdom; I learnt soo much. Thank you very much Professors

By Najam S

May 15, 2020

Professor Kahn was the spotlight of the course , her method of teaching was impeccable.

By Abhinav R P V

Jan 17, 2016

Extraordinary teaching by professors.I really liked the way of teaching.Thank You...!!!

By Tricia M S

Feb 24, 2021

Excellent course if you want to broaden your knowledge in Marketing! Highly recommend!

By Danilo C N

May 10, 2020

A fantastic experience! I learned many things that will change my professional future!

By Ruel D

Apr 8, 2020

This course is so fundamental and very practical to apply in your respective industry.

By Sanjana D

Oct 14, 2018

Great class with practical, relevant and latest examples. Highly recommend this class!

By Adriana M C

Oct 2, 2018

It was a really new topic for my, as engineer. And I have to say that I learned a lot!

By divij g

Jul 22, 2017

gives a very deep insight in lucid manner about the marketing practices and strategies

By Barbara M

Dec 27, 2015

Very interesting and eye-opening course, with real life examples and many wow-moments.

By gamal M

Feb 11, 2022

to be honest if you want learn marketing you should learn this course for foundations