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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

12,149 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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926 - 950 of 2,320 Reviews for Introduction to Marketing

By marion T

Apr 12, 2019

I would change the title which is not relevant compare to the quality of the course

By Nikhil T

Jun 12, 2017

Very Good!

It has provided me a strong foundation in the core concepts of Marketing.

By Ssonko M

Jul 4, 2016

Really it is a vital course in understanding how business operates and has evolved.

By Ahtesham S

Aug 11, 2022

Wonderfull journey , learn alot thanks to DBS and coursera for this oppurtunities.

By Manav J

Jun 20, 2021

Pretty cool course. I was actually able to understand it even though I am only 12.

By Ahmad B

Mar 17, 2021

Learned a lot from the professors and the practical examples were very beneficial.

By Neeraj Y

May 17, 2020

A complied pdf document of the whole course can be given at the end for reference.

By Vibhore P

Aug 13, 2019

Amazing faculties.

Content is appropriate and easily understandable for a beginner.

By Loriana S M

Feb 13, 2018

The professor has a great way to catch attention and is super clear and motivating

By narjiss t

Apr 22, 2017

ce cours etait tres benifique pour moi j'ai appri plusieurs concepts du Marketing.


Apr 6, 2017

excellent teaching by all the professors ....thank you for Providing me the course

By Maximilien B

Jul 7, 2016

As an Engineer with no business background, I found this course very interresting.

By hamza d

May 3, 2021

One Word Amazing.................................................................

By Aditya L

Feb 21, 2021

Great insights, beautiful cases demonstrated along with the theoretical concepts.

By Sergei M

Jan 28, 2021

Fundamental and complikated. Everything you should about modern marketing basics.

By Pratham G

Jun 20, 2018

I now have a good hold on how things work in the marketing realm. Thanks so much!

By bai d

Oct 15, 2021

Nice course! Really suitable for those who want to master basic marketing skills

By Zakiah

Nov 17, 2020

It is great course, recommend for anyone whom getting basic marketing learning -

By Mandar D

Apr 28, 2020

Very nice course and content. Questions were very challenging and nice to solve.

By Roman S

Sep 26, 2019

Nice course which give a basic knowledge about marketing strategies and methods.

By Kumar K

Sep 23, 2019

One of the best marketing course from one of the best Universities in the world.

By Yogesh B

Sep 9, 2019

Interesting examples and cases to make the point. Stories make retention easier.

By Shiva p M

Aug 23, 2018

Very relevant and a great journey personally! The examples are very interesting.

By Juan D C

Mar 24, 2018

Really Interesting Course! It is a good introduction to many marketing concepts!

By Camille J

Jun 4, 2021

Very informational. I learned concepts that are directly applicable to my job.