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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

12,084 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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976 - 1000 of 2,311 Reviews for Introduction to Marketing

By matteo s

Mar 13, 2016

As far as I watched (first week, 6 lessons) it is really well crafted course

By Danielle H

Feb 9, 2016

Love the teachers, love the content, love the presentation!!! World class...

By Riya M

May 11, 2022

It was a very informative course, and has helped learn alot more new things

By Vera D

Feb 5, 2021

I am very glad I took the course. I learned a lot about basics of Marketing

By Arushi A

Sep 13, 2020

Very well articulated course content with enough examples and case studies.

By Rafia N K B

Apr 15, 2020

It's great and professors are incredibly best while explaining every terms.

By Chukwuemeka N

Apr 12, 2020

Great professors, knowledgeable and easy to understand even for a new comer

By Leoh V T

Dec 30, 2018

Very clear teaching and brief information from professors, thanks for this!

By Athira S P S

Dec 24, 2018

I'm glad to study the course because now I understand more about marketing.

By Reynaldo V

Oct 1, 2017

Great course. I've been in marketing for many years, but I learned so much.

By Meng Y

Aug 14, 2016

Lecturers are very engaging and presented it in a coherent, logical manner.

By Sri

Aug 5, 2016

Absolutely brilliant and excellent. Engaging an interesting ! Great course.

By Tyler N

Mar 31, 2016

Really enjoyed this course. Learned more than I thought I would. Thank you

By Francisco B

Jul 20, 2021

Excellent professors, excellent course. Great university. Thank very much.

By Grace M

May 31, 2020

Great for anyone who is looking to embark on a journey of marketing world.

By Pritam A

May 17, 2020

Great Course with very deep and clear understanding. Highly recommended!!!

By Nichanart P

Apr 11, 2020

I'm so excited about learning content. It's so useful for my life learning

By Tianjiao L

Mar 31, 2020

Ein sehr guter Kurs mit vielem kompakten Wissen. Würde ich sehr empfehlen.

By Mpendulo B G

Jan 15, 2020

This course is a good one and wish that all of Africa can have such course

By Rosa J

Nov 7, 2018

Very interesting and with a lot of real samples to understand the concepts

By Duckenson J

Mar 28, 2018

Excellent Course. The lectures are very well presented and easy to follow.

By Md. N H

Dec 20, 2017

It's a amazing course for me. lot of information i found from this course.

By Fabiano C

Aug 16, 2017

Excellent course, with excellent materials and best Marketing professors !

By Ricardo d C F

Mar 20, 2021

Ótimo curso com ótimos professores. Consegui ter uma base sobre Marketing

By Bartlomiej L

Aug 26, 2020

Very informative for somebody that wants to get the basics of marketing.