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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,105 ratings
2,171 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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976 - 1000 of 2,144 Reviews for Introduction to Marketing

By Krutovoy R

Sep 30, 2018

Very informative! Dear professors, thank you for this great course!

By Uppala S A

May 7, 2018

The ending optional videos show the usefulness of all the concepts.

By Felipe B

Mar 8, 2018

excelent explanation. natural teaching and well structured content.

By Brittany H

Jan 6, 2018

very comprehensive overview, articulate and well-designed lectures.

By Shreyas T

May 30, 2017

Great Course to learn how Marketing is fundamental to any business.

By B19EE021_ N K

May 2, 2021

very informative. i really appreciate

thank you UOP

thanks courcera

By Matt

May 15, 2020

Absolutely amazing content! I couldn't recommend this course more!

By Raghav B

Jul 14, 2019

Really informative for getting an idea of how marketing functions.

By Patrick D

Dec 10, 2017

I really enjoyed this and learned a lot. Great class and topical.

By Prateek S

Jan 31, 2017

Great course.But kindly provide PDFs of lecture notes if possible.

By Alan S G P

Jan 5, 2016

great and i want more dense content of it and a lato sensu degree.

By Willy S S

Jun 12, 2021

P​rofessors are great, very recommended course to learn marketing

By Saed K

Jun 12, 2021

Thank you so much for the course it is very useful and insightful

By Emirhan T

Dec 27, 2020

Very educational for people who have no foundations in marketing!

By Andrew F

Sep 29, 2020

Exceptional quality for an online course. Absolutely recommended.

By Yusuf B

May 5, 2020

I really enjoy in this course. I have time so I try and finished.

By Kendall R

Mar 18, 2020

Great format, pace and instructors. I really enjoyed this course!

By Shailendra S

Mar 10, 2019

Very insightful. Great instructors and extremely helpful content.

By Hiren I

Dec 26, 2018

Fantastic course to learn the basic marketing and its approaches.

By Dongho S

Nov 5, 2018

Professors are superb and important concepts of Marketing are exp

By K

Aug 9, 2017

Exceptional. Wonderful course and brilliant insights - thank you.

By Omar Y

Sep 18, 2020

That was a great experience and high quality educational content

By John D R

Jul 8, 2020

Excellent course. excellent professors, excellent presentationss

By Yasmine A E

May 17, 2020

This course is highly informative, Thanks to all the professors.

By Arkasish B

May 5, 2020

Very good course content and lectures by experienced professors.