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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,127 ratings
2,173 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1001 - 1025 of 2,146 Reviews for Introduction to Marketing

By Arkasish B

May 5, 2020

Very good course content and lectures by experienced professors.

By Chaoming W

May 8, 2019

very useful. many good ideas help me to improve my selling skill

By Yinan Z

Oct 28, 2018

It's actually really useful and I learned a lot about marketing.

By John R E

Oct 26, 2021

Great Online Course , Informative and very useful at the my job

By Pramod K S

Sep 30, 2020

It is essential to have marketing skills in a current scenario.

By Muhammad S

Aug 22, 2020

It was great and it helps me to learn a lot of marketing skills

By Dr. B O B

May 4, 2020


By Zoey R

Mar 24, 2020

Great program. I have learned a lot with all three instructors!

By Julia

Nov 25, 2016

Everything is very well explained, a lot of things to remember.

By Naga P K C

Nov 3, 2016

Great course to learn almost Every basic thing about marketing!

By Rohit N

Mar 19, 2016

Highlights the importance of online marketing in today's world.


Dec 19, 2015

I found the outdoor courses with professor P. Fader surprising.

By Nazym S

Nov 14, 2020

Thank you so much for the opportunity to study at your school!


May 25, 2020

Very Interesting course, we can say it's really an eye opener.

By Thomas H

May 21, 2020

Great case studies applicable to today's marketing challenges!

By Mary G G D V

Apr 20, 2020

Very helpful esp for newly promoted Product Manager like me :)

By Jamie M

Jan 28, 2020

A very thorough and brief introduction to marketing principles

By Kartik N

Jan 6, 2020

Very detailed. The final exam is tough, so kindly prepare well

By Daniel A M

Nov 10, 2019

Valuable information on this course, quite easy to assimilate.

By Tan J F

Sep 19, 2018

This course is magnificent! I learned so much about Marketing!

By Lawrence G

Nov 27, 2017

Great course towards refresher. Points were clear and concise!

By Athina P

Jan 26, 2017

Very Interesting course, easy to follow and very clear videos!

By John S

Feb 11, 2016

Very useful. The professors really explains the concepts well.

By Ayush S

Oct 4, 2020

exceptionally good course for people planning to do a startup

By Onur K P

Apr 21, 2020

Great course for people who are not in the field of marketing