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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,027 ratings
2,160 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1051 - 1075 of 2,134 Reviews for Introduction to Marketing

By Shiia H

Mar 2, 2018

The instructor explains everything clearly and efficiently

By Okan B

May 7, 2017

Incredible source for a new starter to marketing concepts.


Mar 11, 2016


By Anirudh M

Feb 22, 2016

A simply beautiful learning experience. Thank you so much!

By Akash P

Jun 8, 2020

Excellent course, excellent instructors and explanations.

By S A V

Sep 9, 2019

About this course, I'll copy NIKE's tagline, "JUST DO IT"

By husam k m

Jul 29, 2019

Very relevant and detailed approach to our business world

By Sumit M

Apr 14, 2019

Excellent insights on marketing strategies for beginners.

By jennifer c

Feb 13, 2019

Love the videos and scripts in the bottem is very helpful

By Abhinav B

Apr 21, 2017

Excellent. The course was well structured and well paced.

By abhi k

Mar 25, 2017

Great start for marketing fundamentals. Great instructors

By Deleted A

Oct 30, 2016

My first online course ever, It was quite useful and fun.

By Elena R

Mar 10, 2016

this course is really helpfull and not only for begginers

By prasidh

Nov 30, 2015

Excellent course for those interested in getting started.

By Gopal A

Oct 31, 2020

Best course To understand the basic concept of marketing

By Pavitra P

May 31, 2020

this course helped me alott with the basics of marketing

By habib b

Apr 17, 2020

Insightful and detailed look into the world of Marketing

By Abhinav K

Feb 19, 2019

Course is really helpful in developing marketing skills.

By SurgeStudy

Jan 19, 2018

best course to learn about the fundamentals of marketing

By Dunya O

Jun 11, 2017

Awesome class! Super interesting; worth the time + money

By Omer F K

May 9, 2017

The course was very well designed and not boring at all.

By Vũ C T

Feb 6, 2017

very well organized course with full knowledge and cases

By steffi s

Mar 6, 2016

Got to learn much about marketing, was really helpful :)

By Daphne Y

Feb 26, 2016

awesome class! Really attractive and abundant knowledge!


Jan 11, 2021

I rally liked this course, it was effective an usefully