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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,002 ratings
2,155 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1151 - 1175 of 2,130 Reviews for Introduction to Marketing

By Sam S

Jul 4, 2020

Awesome introduction to must haves in marketing.

By srinivas p d

Apr 30, 2020

it was very good to learn more about marketing..

By Chris J S

Apr 24, 2020

informative and easy to understand. Quick paced.

By rolanda a

Sep 29, 2019

Great course material. I'm really learning alot.

By Hanson Z H Z

Jan 15, 2017

good course! Great general overview of concepts!

By Cynthia D

Feb 21, 2016

Loved this online class. I have learned so much!

By Vladimir D

Feb 16, 2016

Excellent. Easy to follow. Up to date. Relevant.

By Ruth N

Oct 4, 2021

V​er y good course. The teachers are excellent.

By Bibiana B

Apr 11, 2021

Excenlente, gran contenido aprendí muchísimo!!!

By Tyler G

Feb 9, 2021

Was a great introduction course into Marketing.

By Mansi N

May 24, 2020

It was such an insightful course! Learnt a lot.

By Dmytro L

Apr 27, 2020

Amazing and well-structured material! Thank you

By Amelia

Apr 18, 2020

It's a very packed learning. I learned so much.

By Ahmed k M A F

Dec 9, 2019

I benefited from this platform a lot. Thank you

By iftekharchowdhury

Sep 8, 2019

Best course for every single one in this planet


Jul 31, 2019

Course is perfect but should avail free of cost

By Juan C T

Jan 29, 2018

Very well structured and easy to follow course.

By 雷璐

Nov 14, 2015


By sally j

Aug 12, 2021

Very good course on introduction to marketing.

By Lahiru P

Apr 6, 2021

Great course. Very informative and educational

By Timothy S

May 17, 2020

Great instructors. Thought provoking material.

By Ankit G

Apr 27, 2020

great understanding to the basics of marketing

By Akash K

Apr 15, 2020

best training by Professor Kahn Raju and Fader

By Vasanth P

Sep 22, 2019

Very descriptive. Good for introduction course

By Benjamin M

Aug 24, 2019

Very helpful, relevant, and clear instruction.