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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

10,931 ratings
2,145 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1176 - 1200 of 2,120 Reviews for Introduction to Marketing

By Advait S

May 14, 2020

This course was very helpful and informative.

By Srimonti K

Dec 10, 2019

Lively, interesting and informative lectures.

By Roy M S

Oct 8, 2018

Outstanding course by outstanding professors.

By Alesia D

Jul 2, 2018

Very good course! Lots of useful information!

By Ram C

Jun 19, 2017

A good introduction to the world of marketing


Jul 1, 2016

Its Nice Course and being taught professional

By Milica C

Jun 8, 2020

Very usefull and case–based explained themes

By Hetti A J H

Jan 24, 2020

Excellent. It improves our skills very much.

By Eric H

Jan 10, 2020

Excellent content from exceptional teachers!

By Elier G B

Jan 3, 2019

Great session, kept me engaged at all times.

By K S

Nov 10, 2018

Excellent course for getting into marketing.

By Cindy R

Sep 3, 2018

A really good start to know about marketing.

By Giovanna G

Sep 30, 2017

Love it! so dynamic, and easy to understand.

By compton m

Apr 4, 2017

Great course. I have already recommended it.

By Erin M

May 26, 2016

Great course and videos! Loved the material


Mar 11, 2021

It was an awesome introduction to marketing

By deicy j h a

Nov 14, 2019

i love this course! the teacher are so good

By Luis A L A

Nov 21, 2018

Excelente contenido, altamente recomendable

By Runlong Z

May 2, 2018

A great portfolio of professors. Love them!

By M A H

Mar 12, 2018

Very strong review and update of Marketing.

By Vadim L

Jan 4, 2017

very intuitive, easy go and fun, must watch


Aug 10, 2016

Great stuff! Very informative and helpful!

By swati p

May 3, 2016

by this course ,,i m learn about marketing.

By Ali J H

Feb 26, 2016

High quality and well-researched knowledge.

By Ahmed M A H

Dec 29, 2015

Decent university and excellent instructors