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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,111 ratings
2,171 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1276 - 1300 of 2,146 Reviews for Introduction to Marketing

By Cecilia W

Oct 13, 2020

Very nice introduction for begginers

By Abdelouahab E M

Jul 6, 2020

Excellent cours et excellent contenu

By Eman A

May 31, 2020

It's very usefull course, Thank you.


May 27, 2020

The professors are truly amazing..!!

By Mark M

May 5, 2020

good contents ,up to date topics , s

By Hunter J

Apr 16, 2019

Very informative! Highly recommend.

By Joseph B J

May 28, 2018

Very informative, a must take course

By Chetan B

May 26, 2017

Loved the content and the Professors

By Christine M

Jan 3, 2017

Very informative and relevant course


May 28, 2016

Best Marketing course on this planet

By Stephen T

Feb 20, 2016

Great course, extremely well taught.

By James E H

Jan 30, 2016

Excellent instructors, great course.

By Cenk A

Sep 17, 2020

Thank you very much for everything.

By Brandon J N

Jul 1, 2020

Such an amazing ;earning experience

By Oscar P

May 31, 2020

I really loved Pro. Kahn lectures!!

By Gilmar C A

May 16, 2020

Tive uma ótma experiência obrigado.

By Michael C

Mar 10, 2020

Very nice introduction to marketing

By Bhargav R

Apr 22, 2019

very well designed course.Thumbs up

By Dove

Oct 5, 2018

Changed my perception of marketing!

By Ning Y

Apr 8, 2018

Great lecturers with great courses.

By Nivedita S S

Mar 21, 2018

great! very informative and useful.

By Shaubhik D

Feb 13, 2018

It was informative and interesting.

By zahed a m

Nov 30, 2017

learn lot of thing about marketing.

By Faizan A

Nov 13, 2017

exceptional course, Great Material!

By Yogesh S D

Aug 5, 2017

Great fundamentals of Marketing..!!