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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

10,808 ratings
2,117 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1301 - 1325 of 2,085 Reviews for Introduction to Marketing

By riya s

May 16, 2019

helpful for me. and learn a lot

By Isabel M d R

Jan 26, 2019

Great introduction to marketing

By Ahmed S A

Apr 17, 2018

Amazing content and very useful

By Javier C

Mar 21, 2018

Very enjoyable and informative.

By Ayman G

Feb 14, 2018

Top awareness by top professors

By luis m p

Jan 17, 2018

Excellent how this course works

By Eric T

Nov 16, 2017

fun, applicable and educational

By Bassam M

Sep 1, 2016

it's very helpful for beginners

By Marc F

Jul 11, 2016

Great introduction to Marketing

By Johanna C

Mar 6, 2016

Very clear and direct knowledge

By 경민 조

Feb 21, 2016

I learn a lot about marketing !

By Theresa X

Feb 19, 2016

really convenient for learners!

By Coraly L

Dec 1, 2020

it was a wonderfull experience

By Nada h

Jun 30, 2020

I like this course its so easy

By Daniel P

May 20, 2020

I really did enjoy this course

By Toshad s

Apr 6, 2020

Raju sir was truly incredible.

By Mahmoud A M I

Jan 10, 2020

useful and great way to future

By Oleksandr K

Sep 11, 2019

Very intensive and interesting

By Michael M N

Aug 25, 2016

just one word to say, perfect!

By clarence T

Mar 23, 2016

Great professors, great course

By Jose V

Feb 28, 2016

Loved it!!! excellent content.

By pete b

Apr 16, 2021

Direct, Actionable Education.

By Vo T P A

Jun 1, 2020

Super helpful and interesting


May 30, 2020

very compact but informative!

By Basel A

Mar 4, 2019

professor barbara is amazing!