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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

10,801 ratings
2,117 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1376 - 1400 of 2,084 Reviews for Introduction to Marketing

By Kitcia Q

Jan 31, 2019

Great intro to marketing.

By Adeyemi O

Jun 8, 2018

thank you for this course

By Prashant S

Mar 17, 2018

Great Learning Experience

By Manvendra S

Oct 9, 2017

very well designed course

By Radhika B

Aug 7, 2017

This course was fantastic

By Jeewan G

May 12, 2017

Best Knowledgeable Course


May 10, 2017


By Ken L

Sep 5, 2016

Really engaging material!

By Diyashri R

Jul 4, 2021

a​mazing course for all.


Sep 9, 2020


By Ravitha R

Jul 31, 2020

It is a fabulous course.

By Momchil D

Jul 5, 2020

Very insightful. Thanks.

By purushottam g

Jul 1, 2020

I was a great experience

By Vatsal B

May 20, 2020

Such an excellent course

By Himanshu M

Oct 31, 2019

Great is what I can say.

By Prashant R

Sep 13, 2019

Nice learning experience

By Banuleasa D G

Mar 16, 2019

Excellent for beginners!

By Mohamed O

Apr 23, 2018

easy and understandable!

By Yinlingyan W

Apr 16, 2017

really nice and helpful!

By Cherie S

Mar 7, 2017

Professor was simplistic

By Saba H

Jan 23, 2017

Great structured course.

By Christopher T

Oct 3, 2016

great course. thank you!

By Juliana Z

Mar 20, 2016

very helpful and useful!

By Julie W

Feb 21, 2016

A course with a purpose.


Jan 21, 2016