Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

10,682 ratings
2,093 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

Filter by:

1451 - 1475 of 2,056 Reviews for Introduction to Marketing

By Sagar G

Feb 15, 2016

Very informative.

By Salah-Eddine B

Feb 14, 2016

Excellent course.

By Viviane I

Feb 6, 2016

Excelent content.

By Dimitar S

Nov 17, 2015

Excellent course!

By Ahmed S

Aug 25, 2020

excellent course

By Haripriya J

Jun 27, 2020

very informative

By Rahul S

Jun 17, 2020

Very Informative

By Ana P S

Jun 1, 2020

great course !!!

By Steven G

May 12, 2020

Learned so much!

By Tarang D

Apr 15, 2020

Fantastic course

By Ali I

Jan 22, 2020

excellent course


Dec 27, 2019

Great experience

By Глактионов Е В

Jul 4, 2018

Это великолепно!

By Ini-Obong O

May 24, 2018

very educational

By Mahdi T C

Mar 29, 2018

i love marketing

By yuhannah

Sep 6, 2017


By Piyush R

Aug 7, 2017

Excellent course

By ankur s

May 15, 2017

excellent course

By 胡若安

Mar 23, 2017

good. i like it.

By Sumana P

Feb 14, 2017

Very informative

By Miltina N

Jun 28, 2016

Excellent course


Jun 25, 2016

Excellent course

By Zhanar B

May 12, 2016

very instructive

By Waleed M S

Mar 13, 2016

excellent course

By kaisar A

Feb 29, 2016

Best course ever