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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
10,808 ratings
2,117 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS
Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT
Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1651 - 1675 of 2,087 Reviews for Introduction to Marketing

By See K H

Nov 13, 2019

Great!

By Eleonora O

Oct 26, 2019

Great!

By Santhosh K M R

Jul 30, 2019

Good C

By Carlos H P A

Jan 9, 2019

Great!

By sameh a

May 29, 2017

thanks

By Brian

Dec 5, 2016

great.

By Neng W

May 24, 2016

Great!

By Tingjiao Z

Jan 14, 2016

终于注册上啦

By 林纳

Jun 7, 2020

great

By IRAKLI N

Apr 25, 2020

great

By Полев М Д

Apr 30, 2019

Great

By Phạm Q C

Jan 9, 2019

great

By Vincent Q

Jul 15, 2017

great

By Deleted A

Jun 21, 2017

ótimo

By osama a a m n

Oct 25, 2016

goood

By Vinicius D S B

Sep 3, 2016

Great

By María F G G

Apr 13, 2016

great

By Askar D

Dec 8, 2015

thanx

By Tanvie S

Jul 9, 2021

Good

By Karima c

May 13, 2021

good

By GUO N

Mar 25, 2021

good

By shubham r

Jun 17, 2020

Good

By aadityafatehpuriya

Nov 14, 2019

good

By AKSHAT P

Nov 8, 2019

good

By Ren P

Apr 22, 2017

GOOD