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Learner Reviews & Feedback for Retail Marketing Strategy by University of Pennsylvania

4.8
stars
25 ratings
8 reviews

About the Course

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....

Top reviews

MC
Jul 29, 2021

I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

JM
Aug 24, 2021

I have learned a lot of strategic topic about brand, customers and omni-channel

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1 - 8 of 8 Reviews for Retail Marketing Strategy

By Matcll

Aug 9, 2021

​This course equips you with the most up to date understanding of the retail environment: - macro trends and post Covid scenario - a powerful theoretical model and real life examples to put it into action right away C​lear, concise and complete.

By Matthew C

Jul 30, 2021

I​ took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

By Raoni N

Aug 23, 2021

It is an good overview, specially for those who are not very familiar with the retail market. Course goes straight to the point and explanations are cristal clear.

By Jose R M

Aug 25, 2021

I have learned a lot of strategic topic about brand, customers and omni-channel

By Long T V

Aug 5, 2021

Really wonderful content and teaching style! Thanks so much, Professor Kahn!

By Aravind B

Jul 31, 2021

Amazing instructor and material!

By Deepanshu S

Aug 18, 2021

VERY NICE

By Wendy T

Sep 6, 2021

I enjoyed the course and Prof Kahn materials are highly relevant and insightful. there are case studies presented but i hoped there were strategies or in depth techniques to Retail marketing as well