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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,228 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

DM

Aug 6, 2017

Very engaging and thoughtfully presented overview and introduction to the course offerings. Had my first big AHA moment which completely validated my decision to enroll/pay for the course.

NG

Nov 29, 2015

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

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1001 - 1025 of 1,095 Reviews for What is Social?

By Sadek k

•

Dec 15, 2015

Great Introduction for Social

By Michelle E

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Jan 19, 2019

Great insights and content

By Stephan A R D

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Feb 2, 2016

Very good and practical.

By Linda L

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May 4, 2018

Pretty good. Thank you.

By Tijn S

•

Jan 13, 2026

Echt een goede cursus.

By Jack H

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Jun 23, 2020

Good insight to social

By Ahmed T

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Feb 26, 2017

I enjoyed it really

By Virginie R

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Nov 4, 2015

Really interesting

By Wellington G C

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Dec 28, 2017

very informative

By David C K

•

Nov 2, 2020

Great course.

By Shani P

•

Jan 21, 2018

What I liked:

By Maria A G

•

Feb 29, 2016

great content

By Janelle H

•

Jul 30, 2021

It was great

By Lamine A A

•

Nov 21, 2019

interesting

By Rahul B

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Aug 23, 2019

Insightful.

By Paitoon p

•

Feb 21, 2019

Good Course

By Muhammad S S

•

Aug 2, 2024

Loved it!

By Elisa B

•

Nov 20, 2016

Practical

By Saroj T

•

Apr 15, 2020

Nice!!!

By Muhammad A

•

May 25, 2019

Amazing

By Emma H

•

Oct 9, 2016

Thanks!

By Bijith M

•

Sep 13, 2016

good !!

By Mohamed S

•

Jul 10, 2020

good

By Akanimo T

•

Oct 3, 2018

good

By Joelle C S

•

Aug 2, 2017

The course was not as interesting as I had hoped, although it did provide a thought-provoking introduction to social marketing with some ideas and insights I was not expecting. I found the assignments to be mostly valuable, especially the peer-graded project that let us put learned material into our own words. Unfortunately, the teacher seemed somewhat bored of the subject and was not particularly inspiring. What really bugged me was that the background behind the instructor was in constant motion - simulating live tweet updates - which was not only annoying and unnecessary, but also very distracting.