University of Illinois Gies College of Business

Digital Marketing Graduate Certificate

In this for-credit program, you’ll master strategic marketing concepts and tools such as digital marketing analytics, search engine optimization, social media marketing, and more. You’ll learn how to attract customers through in-demand marketing tactics and employ marketing analytics to visualize and use data to drive performance results.

The deadline to apply is July 18, 2024.

Secure your spot today. Classes will start in August.

Enroll by July 18, 2024

Class starts August 26, 2024

8-24 months

Minimum time to complete. May vary depending on course load and start date.


Tuition and fees are subject to change.

100% online

Faculty teach live classes and offer weekly office hours.

Build the skills to uplevel your marketing campaigns and make data-driven decisions.

Hands-on practice

Through projects, exercises, and case studies, you’ll build the experience and confidence to apply what you learn in the program on the job.

Top faculty

Benefit from multiple opportunities to engage with and learn from world-class experts. Faculty teach live classes and offer weekly office hours, and teaching staff are available to provide support as needed.

Curated, stackable content

In this program, you’ll build knowledge and gain skills that are aligned with real-world demands and opportunities, based on the latest research and connections within the field of digital marketing. Additionally, the certificate stacks directly into the full Master of Business Administration (iMBA), Master of Science in Accountancy (iMSA), and Master of Science in Management (iMSM) from the University of Illinois. Upon completion of the certificate program, you can take 12 credit hours of completed work and apply that toward one of those degrees.


Program description

Master strategic marketing concepts that will help you attract more customers and measure impact.


In this for-credit graduate certificate program, you’ll explore several aspects of the digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D printing.

Upon earning your graduate certificate, you’ll have a strong foundation in digital marketing and a new set of concepts and tools you can use to digitally create, distribute, promote, and price products and services.

Required background

A bachelor's degree is required and professional marketing experience, skills, or knowledge is preferred.

Skills you will gain

  • Digital marketing
  • Marketing
  • Marketing mix
  • Product strategies
  • Data collection
  • Data analysis
  • Marketing analytics
  • Data visualization
  • Marketing performance
  • Marketing channel

3 courses in this for-credit certificate program

Course 1 of 3

MBA 545 - Marketing in Our New Digital World


In this course, you will examine how the digital revolution is changing the marketing landscape and explore its impact upon both firms and consumers. You will examine four ways in which the analog world has been affected by the digital revolution: domination, resistance, synergy, and transformation. You’ll also review the foundations of marketing—product, promotion, placement, and price—and examine how these foundations are being shifted by the rise of the digital revolution.

Course 2 of 3

MBA 542 - Digital Marketing Analytics


In this course, you’ll learn about the science of web analytics. You will build the foundation needed to apply data analytics to real-world challenges marketers confront daily. You will learn to identify the web analytic tool right for their specific needs, understand valid and reliable ways to collect, analyze, and visualize data from the web, and utilize data in decision-making for agencies, organizations, and clients.

Course 3 of 3

MBA 543 - Digital Media and Marketing


In this course, you will learn the role of digital channels in an integrated marketing campaign and understand why you need a digital strategy. You will explore the critical role of digital media as the delivery channels of marketing communication and delve into the impacts of digital revolution in marketing, as well as the rise of the marketing technology industry.

The certificate stacks directly into the iMBA, iMSA, and iMSM programs from the University of Illinois.

Take the next step in your education to boost your career. This Graduate Certificate is a building block that offers you a pathway to a degree while also providing job-relevant skills today.

University of Illinois Gies College of Business


Digital Marketing Graduate Certificate

Digital Marketing Graduate Certificate Certificate allows you to earn credit directly towards the:


Frequently asked questions

Coursera does not grant academic credit; the decision to grant, accept, or recognize academic credit, and the process for awarding such credit, is at the sole discretion of the academic institutions offering the Graduate Certificate program and/or other institutions that have determined that completion of the program may be worthy of academic credit. Completion of a Graduate Certificate program does not guarantee admission into the full Master’s program referenced herein, or any other degree program.