This specialization will provide learners with the fundamentals of using Big Data, Artificial Intelligence, and Machine Learning and the various areas in which you can deploy them to support your business. You'll cover ethics and risks of AI, designing governance frameworks to fairly apply AI, and also cover people management in the fair design of HR functions within Machine Learning. You'll also learn effective marketing strategies using data analytics, and how personalization can enhance and prolong the customer journey and lifecycle. Finally, you will hear from industry leaders who will provide you with insights into how AI and Big Data are revolutionizing the way we do business.
By the end of this specialization, you will be able to implement ethical AI strategies for people management and have a better understanding of the relationship between data analytics, artificial intelligence, and machine learning. You will leave this specialization with insight into how these tools can shape and influence how you manage your business.
For additional reading, Professor Hosanagar's book "A Human’s Guide to Machine Intelligence" can be used as an additional resource,". You can find Professor Hosanagar's book on his personal website or at Penguin Randomhouse.
Applied Learning Project
Each course module in this Specialization culminates in an assessment, with two courses including peer-review exercises. These assessments are designed to check learners' knowledge and to provide an opportunity for learners to apply course concepts such as data analytics, machine learning tools, and people management best practices with AI algorithms.
The assessments will be cumulative and cover the application of artificial intelligence, ethical governance rules, Big Data management, the customer journey, fraud prevention, and personalization technology in order to develop and implement a successful AI strategy for your business.
