Marketing Strategy and Techniques

Marketing Strategy and Techniques encompass the methods and plans employed by businesses to attract and engage customers, promote products and services, and achieve various business goals. Coursera's Marketing Strategy and Techniques catalogue teaches you about the essential elements of marketing strategy, customer behavior, market segmentation, and brand positioning. You'll learn how to design comprehensive marketing plans, leverage digital marketing techniques, conduct SWOT analysis, and utilize various marketing tools to effectively reach your target audience. The lessons also delve into the nuances of content marketing, social media strategy, SEO, SEM, and email marketing among others. Whether you're an aspiring marketer, small business owner, or simply interested in understanding the dynamics of marketing, these learnings will enable you to drive business growth and customer engagement.

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Hands-on Learning
Required

Results for "Marketing Strategy and Techniques"

  • Coursera

    Skills you'll gain: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Product Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience

    Intermediate · Specialization · 3 - 6 Months

  • University of London

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Marketing Effectiveness, Market Analysis, Marketing, Marketing Management, Strategic Planning, Business Strategy, Market Dynamics, Target Market, Commercialization, Auditing, Value Propositions, Analysis, Business Analysis Tools

    4.6 stars, 336 reviews, Mixed, Course, 1 - 4 Weeks

  • University of Illinois Urbana-Champaign

    Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Strategy, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Market Research, Customer Analysis, Target Audience, Customer Insights

    4.8 stars, 1.8K reviews, Beginner, Course, 1 - 4 Weeks

  • Illinois Tech

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Brand Strategy, Strategic Marketing, Marketing Management, Brand Marketing, Branding, Customer Relationship Management, Marketing Planning, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Customer Relationship Building, Customer Retention, Online Advertising, Digital Advertising, Digital Marketing, Marketing Communications, Marketing Channel

    4.8 stars, 148 reviews, Beginner, Course, 1 - 3 Months

  • S.P. Jain Institute of Management and Research

    Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Brand Management, Brand Marketing, Marketing Strategies, Product Planning, Product Management, Marketing Strategy and Techniques, Marketing Communications, Communication Planning, Campaign Planning, Market Opportunities

    4.8 stars, 37 reviews, Beginner, Course, 1 - 3 Months

  • EDUCBA

    Skills you'll gain: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Global Marketing, Performance Improvement, Brand Management, Campaign Management, Branding, Marketing Strategy and Techniques, Performance Measurement, Strategic Communication, Digital Marketing, Business

    5 stars, 25 reviews, Beginner, Specialization, 3 - 6 Months

  • Madecraft

    Skills you'll gain: Marketing Planning, Marketing Effectiveness, Marketing Strategies, Marketing Psychology, Strategic Marketing, Marketing Budgets, Market Share, Marketing Strategy and Techniques, Value Propositions, Competitive Analysis, Data-Driven Marketing, Customer Retention, Brand Marketing, Marketing Automation, Marketing Channel, Marketing Analytics, Target Audience, Persona Development, Market Research, Consumer Behaviour

    Intermediate · Specialization · 3 - 6 Months

  • EDUCBA

    From the course: Marketing Fundamentals Mastery: Apply, Analyze & Evaluate·Lesson: Strategic Marketing Foundations

    Watch now

    ·

    57 views

    Micro Lesson · 5 minutes

  • EDUCBA

    Skills you'll gain: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Promotions and Campaigns, Target Market, Product Marketing, Advertising, Customer Analysis, Brand Awareness, Product Promotion, Target Audience, Product Strategy, Customer Insights

    4.8 stars, 19 reviews, Mixed, Course, 1 - 4 Weeks

  • Universidad de Palermo

    Skills you'll gain: Marketing Planning, Target Audience, Target Market, Marketing Management, Branding, Strategic Marketing, Brand Management, Marketing Strategies, Market Intelligence, Marketing, Brand Marketing, Marketing Communications, Marketing Effectiveness, Brand Awareness, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Planning, Business Planning, Communication Strategies

    4.8 stars, 53 reviews, Beginner, Course, 1 - 4 Weeks

  • Alex Genadinik

    From the course: How To Create A Great Marketing Plan And Marketing Strategy·Lesson: Untitled Lesson

    Watch now

    ·

    257 views

    Micro Lesson · 6 minutes

  • University of Illinois Urbana-Champaign

    From the course: Developing a Winning Marketing Strategy·Lesson: Lesson 1-1: Creating, Capturing and Sustaining Value

    Watch now

    ·

    20k views

    Micro Lesson · 6 minutes