Media Strategy

Media Strategy is a plan of action that helps businesses reach their target audience through the most effective media channels. Coursera's Media Strategy catalogue teaches you how to develop, implement, and manage media strategies that effectively communicate a brand's message. You'll learn about the different types of media channels, how to analyze and understand your target audience, and how to create compelling content that resonates with them. Additionally, you'll gain insights into media buying, planning, and analytics, as well as the role of digital media in today's marketing landscape. This knowledge will equip you to create impactful media strategies that drive brand awareness, customer engagement, and business growth.

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Results for "Media Strategy"

  • EDUCBA

    Skills you'll gain: Media Planning, Digital Advertising, Media Strategy, Advertising Campaigns, Digital Media Strategy, Online Advertising, Paid media, Target Audience, Advertising, Media and Communications, Campaign Planning, Digital Marketing, Marketing Channel, Cross-Channel Marketing, Performance marketing, Digital Marketing Campaigns, Marketing Effectiveness, Marketing, Planning, Decision Making

    Mixed · Course · 1 - 4 Weeks

  • Saïd Business School, University of Oxford

    Skills you'll gain: Generative AI, Generative AI Agents, Google Gemini, Content Creation, Media Strategy, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Photo/Video Production and Technology, Responsible AI, AI Security, Artificial Intelligence, Machine Learning, Digital Media Strategy, AI Workflows, Machine Learning Algorithms, Digital Transformation, Algorithms, Business Ethics, Artificial Neural Networks, Agentic systems

    4.8 stars, 8 reviews, Beginner, Specialization, 3 - 6 Months

  • University of Colorado Boulder

    Skills you'll gain: Public Relations, Media Relations, Communication Planning, Marketing and Public Relations, Earned Media, Corporate Communications, Media and Communications, Content Performance Analysis, Strategic Communication, Marketing Communications, Stakeholder Engagement, Ethical Standards And Conduct, Media Strategy, Integrated Marketing Communications, Marketing Collateral, Professional Networking, Writing and Editing, Social Media Campaigns, Digital Media Strategy, Branding

    4.7 stars, 788 reviews, Beginner, Specialization, 1 - 3 Months

  • University of Arizona

    From the course: Marketing Communications: The Customer's Journey·Lesson: Traditional Ads

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    124 views

    Micro Lesson · 5 minutes

  • Microsoft

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data

    4.7 stars, 46 reviews, Beginner, Course, 1 - 3 Months

  • University of Colorado Boulder

    Skills you'll gain: Social Media Strategy, Social Media, Social Media Content, Media Planning, Social Media Marketing, Media Strategy, Social Media Management, Communication Planning, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Content Marketing, Brand Strategy, Content Performance Analysis, Social Media Analytics, Content Creation, Brand Management

    4.8 stars, 6 reviews, Intermediate, Course, 1 - 4 Weeks

  • IESE Business School

    From the course: Marketing: Customer Needs and Wants·Lesson: Communication Strategy

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    8.4k views

    Micro Lesson · 4 minutes

  • Illinois Tech

    Skills you'll gain: Web Analytics, Paid media, Digital Marketing, Email Marketing, Social Media Analytics, Digital Media Strategy, Digital Marketing Campaigns, Digital Marketing Tools, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Social Media Marketing, Marketing Effectiveness, Earned Media, Social Media Campaigns, Social Media, Media Strategy, Content Performance Analysis, Analytics, Owned Media

    Intermediate · Course · 1 - 3 Months

  • Microsoft

    From the course: Media Relations and Crisis Management·Lesson: Introduction to Media Relations

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    2.6k views

    Micro Lesson · 5 minutes

  • Microsoft

    From the course: Media Relations and Crisis Management·Lesson: Maintaining Media Relationships

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    2.2k views

    Micro Lesson · 6 minutes

  • Microsoft

    From the course: Introduction to Public Relations·Lesson: Introduction to Media Relations

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    9.4k views

    Micro Lesson · 4 minutes

  • Microsoft

    From the course: Media Relations and Crisis Management·Lesson: Basics of Media Engagement in Crisis Situations

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    2.1k views

    Micro Lesson · 8 minutes