Integrated Marketing Communications

Integrated Marketing Communications (IMC) is a strategic approach to ensuring all forms of communication and messages are carefully linked together, thus creating a seamless and unified customer experience. Coursera's IMC skill catalogue guides you through the process of establishing effective communication across various marketing channels. You'll learn about the importance of a consistent brand voice, the role of different media in conveying your message, and strategies for integrating PR, advertising, direct marketing, social media, and sales promotion. This nuanced understanding of IMC will help you create compelling, coordinated campaigns that resonate with your target audience and drive business growth.

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Results for "Integrated Marketing Communications"

  • Microsoft

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Communication Planning, Strategic Communication, Target Audience, Campaign Management, Campaign Planning, Cross-Channel Marketing, Ethical Standards And Conduct

    4.8 stars, 44 reviews, Beginner, Course, 1 - 3 Months

  • Coursera

    Skills you'll gain: Data-Driven Marketing, Marketing Planning, Campaign Planning, Performance Measurement, Customer Retention, Integrated Marketing Communications, Performance Analysis, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Pearson

    Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Promotional Strategies, Target Audience, Promotions and Campaigns, Advertising, Cross-Channel Marketing, Campaign Planning, Digital Marketing Campaigns, Communication Planning, Public Relations, Digital Marketing, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • EDUCBA

    Skills you'll gain: Integrated Marketing Communications, Advertising, Advertising Campaigns, Media Planning, Media and Communications, Marketing Communications, Consumer Behaviour, Target Market, Marketing, Digital Media Strategy, Digital Advertising, Online Advertising, Strategic Marketing, Customer Analysis, Media Strategy, Target Audience, Digital Marketing Campaigns, Communication, Planning, Design

    Mixed · Course · 1 - 3 Months

  • EDUCBA

    From the course: Integrated Marketing Communications and Advertising·Lesson: Marketing Planning Essentials

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    24 views

    Micro Lesson · 11 minutes

  • EDUCBA

    From the course: Integrated Marketing Communications and Advertising·Lesson: Introduction to Marketing Principles

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    27 views

    Micro Lesson · 10 minutes

  • Pearson

    Skills you'll gain: Market Research, Customer Analysis, New Product Development, Product Lifecycle Management, Product Development, Customer Relationship Management, Product Planning, Integrated Marketing Communications, Market Analysis, Product Management, Marketing Planning, Target Market, Logistics Management, Marketing Communications, Strategic Marketing, Sales Process, Supply Chain, Consumer Behaviour, Business Marketing, Sales

    Beginner · Specialization · 1 - 3 Months

  • Coursera

    From the course: Brand Management: Strategies for a Strong Brand·Lesson: Lesson 1: Advanced Brand Management Strategies 

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    5.8k views

    Micro Lesson · 4 minutes

  • Illinois Tech

    From the course: Marketing Strategy·Lesson: Lesson 1: Integrated Marketing Communications

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    2.2k views

    Micro Lesson · 6 minutes

  • University of Illinois Urbana-Champaign

    Skills you'll gain: Data-Driven Marketing, Strategic Communication, Journey Mapping, Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, AI Personalization, Data-Driven Decision-Making, Marketing, MarTech, Integrated Marketing Communications, Communication Strategies, Data Ethics, Social Media, Emerging Technologies, Responsible AI

    4.4 stars, 2.9K reviews, Beginner, Course, 1 - 4 Weeks

  • Illinois Tech

    From the course: Marketing Strategy·Lesson: Lesson 2: Advertising, Sales, Promotion and PR

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    2.2k views

    Micro Lesson · 5 minutes

  • Microsoft

    From the course: Marketing, Communication, and PR·Lesson: Crafting Your Integrated PR Campaign Blueprint

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    2.3k views

    Micro Lesson · 3 minutes