Marketing Strategy and Techniques

Marketing Strategy and Techniques encompass the methods and plans employed by businesses to attract and engage customers, promote products and services, and achieve various business goals. Coursera's Marketing Strategy and Techniques catalogue teaches you about the essential elements of marketing strategy, customer behavior, market segmentation, and brand positioning. You'll learn how to design comprehensive marketing plans, leverage digital marketing techniques, conduct SWOT analysis, and utilize various marketing tools to effectively reach your target audience. The lessons also delve into the nuances of content marketing, social media strategy, SEO, SEM, and email marketing among others. Whether you're an aspiring marketer, small business owner, or simply interested in understanding the dynamics of marketing, these learnings will enable you to drive business growth and customer engagement.

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Results for "Marketing Strategy and Techniques"

  • Coursera

    Skills you'll gain: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Business Strategy, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience

    Intermediate · Specialization · 3 - 6 Months

  • Illinois Tech

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Customer Relationship Management, Marketing Strategy and Techniques, Marketing Strategies, Customer Relationship Building, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Corporate Sustainability

    4.8 stars, 148 reviews, Beginner, Course, 1 - 3 Months

  • Madecraft

    Skills you'll gain: Marketing Planning, Marketing Effectiveness, Marketing Strategies, Marketing Psychology, Marketing, Marketing Budgets, Strategic Marketing, Marketing Strategy and Techniques, Value Propositions, Competitive Analysis, Customer Retention, Brand Marketing, Marketing Automation, Marketing Channel, Marketing Analytics, Target Audience, Persona Development, Market Research, Personalized Campaigns, Consumer Behaviour

    Intermediate · Specialization · 3 - 6 Months

  • Alex Genadinik

    From the course: How To Create A Great Marketing Plan And Marketing Strategy·Lesson: Untitled Lesson

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    260 views

    Micro Lesson · 6 minutes

  • EDUCBA

    From the course: Marketing Fundamentals Mastery: Apply, Analyze & Evaluate·Lesson: Strategic Marketing Foundations

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    57 views

    Micro Lesson · 5 minutes

  • EDUCBA

    Skills you'll gain: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Strategy, Branding, Marketing Communications, Marketing, Marketing Strategy and Techniques, Marketing Strategies, Target Market, Customer Analysis, Brand Awareness, Product Promotion, Target Audience, Customer Insights, Communication Planning, Marketing Channel, Competitive Analysis, Communication Strategies

    4.8 stars, 19 reviews, Mixed, Course, 1 - 4 Weeks

  • Alex Genadinik

    Skills you'll gain: Marketing Planning, Marketing Strategies, Advertising, Marketing Strategy and Techniques, Strategic Marketing, Marketing, Customer Acquisition Management, Growth Strategies, Business Marketing, Digital Marketing, Customer Retention

    Mixed · Course · 1 - 3 Months

  • Madecraft

    Skills you'll gain: Value Propositions, Marketing Strategies, Digital Marketing, Target Audience, Marketing Effectiveness, Strategic Marketing, Digital Marketing Campaigns, Marketing Planning, Content Marketing, Marketing Strategy and Techniques, Search Engine Marketing, Email Marketing, Search Engine Optimization, Marketing Analytics, Journey Mapping, Lead Generation, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Coursera

    Skills you'll gain: Value Propositions, Smart Goals, Marketing, Target Audience, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Role-Based Access Control (RBAC), Goal Setting, Project Management, Competitive Analysis, Collaborative Software, Identity and Access Management, Document Management, Project Management Software, Project Documentation, Marketing Analytics, Project Management Life Cycle, Digital Marketing, Business Communication

    Beginner · Course · 1 - 3 Months

  • Board Infinity

    From the course: Strategic Product Management·Lesson: Product Launch and Go-to-Market Strategy

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    90 views

    Micro Lesson · 10 minutes

  • Alex Genadinik

    From the course: 2026 Marketing Introduction And Fundamentals·Lesson: Untitled Lesson

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    85 views

    Micro Lesson · 5 minutes

  • Unilever

    From the course: Measurement and Analysis·Lesson: Designing a campaign strategy

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    6.5k views

    Micro Lesson · 8 minutes