Marketing Planning

Marketing Planning is a strategic approach that involves the analysis, setting of objectives, and creation of marketing strategies to achieve business goals. Coursera's Marketing Planning catalogue teaches you the key aspects of this critical business function. You'll learn everything from understanding market research, consumer behavior, and competitor analysis to developing comprehensive marketing strategies, budgeting, and execution plans. Furthermore, it delves into exploring digital marketing plans, segmentation, targeting, positioning, and much more. By mastering these skills, you can propel your career in marketing, sales, product management, or as an entrepreneur establishing a new business.

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Results for "Marketing Planning"

  • EDUCBA

    Skills you'll gain: Event Marketing, Event Management, Competitive Analysis, Events and Conferences, Event Planning, Strategic Planning, Brand Marketing, Risk Analysis, Team Leadership, Business Planning, Promotional Strategies, Promotions and Campaigns, Team Management, Market Analysis, Plan Execution, Risk Management, Operational Analysis, Branding, Marketing Planning, Target Audience

    4.7 stars, 38 reviews, Beginner, Specialization, 3 - 6 Months

  • Coursera

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Marketing Effectiveness, Campaign Planning, Marketing Strategies, Campaign Management, Strategic Marketing, Performance Measurement, Data-Driven Marketing, Cross-Channel Marketing, Performance Metric, Performance Analysis, Workflow Management, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis

    Beginner · Course · 1 - 3 Months

  • University of Virginia Darden School Foundation

    Skills you'll gain: Customer Insights, Online Advertising, Digital Advertising, Marketing Planning, Branding, Marketing Strategies, Design Thinking, Keyword Research, Brand Marketing, LLM Application, Strategic Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Generative AI, Personalized Service, AI Personalization, Customer Communications Management, Customer Engagement, Machine Learning

    4.2 stars, 160 reviews, Beginner, Specialization, 1 - 3 Months

  • Meta

    Skills you'll gain: Meta Ads Manager, Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Statistical Software, Sampling (Statistics), A/B Testing, Data Collection, Data Modeling, Marketing, Analytics, Performance marketing, Web Analytics

    4.8 stars, 3.1K reviews, Intermediate, Specialization, 3 - 6 Months

  • EDUCBA

    From the course: Integrated Marketing Communications and Advertising·Lesson: Pricing and Distribution Decisions

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    19 views

    Micro Lesson · 10 minutes

  • Goldman Sachs

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Digital Marketing Tools, Target Market, Marketing Planning, Marketing, Marketing Effectiveness, Target Audience, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Branding, Market Research

    4.6 stars, 1.4K reviews, Mixed, Course, 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Business Strategy, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience

    Intermediate · Specialization · 3 - 6 Months

  • EDUCBA

    From the course: Marketing Fundamentals Mastery: Apply, Analyze & Evaluate·Lesson: Targeting and Communication

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    59 views

    Micro Lesson · 11 minutes

  • EDUCBA

    From the course: Global Marketing and International Trade Strategies·Lesson: International Marketing Planning

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    43 views

    Micro Lesson · 9 minutes

  • Meta

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Customer Analysis, Conversion Funnel Analysis, Marketing Channel, Regression Analysis, Data Analysis

    4.7 stars, 300 reviews, Beginner, Course, 1 - 4 Weeks

  • EDUCBA

    From the course: Analyze Marketing Performance Using R and Excel·Lesson: Planning and Performance Metrics

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    12 views

    Micro Lesson · 5 minutes

  • Pearson

    Skills you'll gain: Market Research, Customer Analysis, New Product Development, Product Lifecycle Management, Product Development, Customer Relationship Management, Product Planning, Integrated Marketing Communications, Market Analysis, Product Management, Marketing Planning, Target Market, Logistics Management, Marketing Communications, Strategic Marketing, Sales Process, Supply Chain, Consumer Behaviour, Business Marketing, Sales

    Beginner · Specialization · 1 - 3 Months