Media Strategy

Media Strategy is a plan of action that helps businesses reach their target audience through the most effective media channels. Coursera's Media Strategy catalogue teaches you how to develop, implement, and manage media strategies that effectively communicate a brand's message. You'll learn about the different types of media channels, how to analyze and understand your target audience, and how to create compelling content that resonates with them. Additionally, you'll gain insights into media buying, planning, and analytics, as well as the role of digital media in today's marketing landscape. This knowledge will equip you to create impactful media strategies that drive brand awareness, customer engagement, and business growth.

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Results for "Media Strategy"

  • Skills you'll gain: Media Planning, Digital Advertising, Media Strategy, Advertising Campaigns, Digital Media Strategy, Online Advertising, Paid media, Target Audience, Advertising, Media and Communications, Campaign Planning, Digital Marketing, Marketing Channel, Cross-Channel Marketing, Performance marketing, Digital Marketing Campaigns, Marketing Effectiveness, Marketing, Planning, Decision Making

  • Saïd Business School, University of Oxford

    Skills you'll gain: Generative AI, Generative AI Agents, Google Gemini, Content Creation, Media Strategy, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Photo/Video Production and Technology, Responsible AI, AI Security, Artificial Intelligence, Machine Learning, Digital Media Strategy, AI Workflows, Machine Learning Algorithms, Digital Transformation, Algorithms, Business Ethics, Artificial Neural Networks, Agentic systems

  • From the course: Media Relations and Crisis Management·Lesson: Introduction to Media Relations

  • From the course: Introduction to Public Relations·Lesson: Establishing and Maintaining Productive Media Relationships

  • From the course: Media Planning and Advertising Strategy·Lesson: Understanding the Media Landscape

  • From the course: Integrated Marketing Communications and Advertising·Lesson: Media Planning Fundamentals

  • Skills you'll gain: Data-Driven Marketing, Drive Engagement, Driving engagement, Content Development and Management, Marketing Budgets, Brand Marketing, Paid media, Digital Media Strategy, Professional Networking, Branding, Brand Strategy, Budget Management, Marketing Design, Promotions and Campaigns, Creative Design, Digital Marketing, Promotional Strategies, Social Media Strategy, Media Strategy, Customer Analysis

  • Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI Integrations

  • Saïd Business School, University of Oxford

    Skills you'll gain: Intellectual Property, Media Production, Responsible AI, Large Language Modeling, Data Ethics, Media Strategy, Journalism, Media and Communications, Media Planning, Law, Regulation, and Compliance, AI Workflows, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Innovation, Digital Transformation, Marketing Communications, Digital Advertising, Marketing, Algorithms

  • Saïd Business School, University of Oxford

    Skills you'll gain: AI powered creativity, Generative AI, Generative Model Architectures, AI Product Strategy, Media Production, Content Creation, Prompt Engineering, AI literacy, Creativity, LLM Application, Responsible AI, AI Integrations, Media Strategy, AI Workflows, Content Strategy, Content Optimization, Content Management, Marketing Communications, Digital Transformation, Marketing

  • From the course: Introduction to Public Relations·Lesson: Building Media Lists and Understanding Media Segments

  • From the course: Introduction to Public Relations·Lesson: Building Media Lists and Understanding Media Segments