This specialization explores the transformative impact that AI will have on marketing by guiding learners through its applications across the customer journey. Participants will gain experience in leveraging AI to support customer acquisition and retention, creating compelling marketing content using generative AI, and assessing the effectiveness of AI-driven strategies. After completing the specialization, learners will be equipped to leverage AI to enhance marketing outcomes and drive growth.
MN
Course content is good, but I don't like having to wait a week to receive peer-review feedback. I don't see why other people's responses should slow my progress. This is a really bad user experience.
BR
It's an introductory-level course, but it offers good examples of the use of generative AI in marketing and shares real-life case studies. I highly recommend it!
TH
Lot's of case study articles. Exams were helpful and logical. Thanks
LP
It's very useful and gives me a lot of knowledge on how to use AI effectively in MKT
TP
https://martech.org/bias-in-ai-chatgpt-marketing-data/
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Lot's of case study articles. Exams were helpful and logical. Thanks
Course content is good, but I don't like having to wait a week to receive peer-review feedback. I don't see why other people's responses should slow my progress. This is a really bad user experience.
The course "What Can AI Do for Marketing" has been quite valuable. While the information provided was broad and somewhat macro in scope, it has nonetheless been immensely helpful in updating my knowledge of AI applications in marketing. I am grateful for the insights shared, which have certainly enriched my understanding of this evolving field.
Immediately useful! The lessons are super clear and it often opens completely unexpected perspectives
Great! This course has deepened my understanding of the influence of AI for marketing!
It's very useful and gives me a lot of knowledge on how to use AI effectively in MKT
https://martech.org/bias-in-ai-chatgpt-marketing-data/
Great introductory course on the topic.
You can learn a lot belive me
Great course!
great
good
The course overall was great. The content was relevant and well explained in the videos. Areas that could have been better: - There were a number of articles to read and some from HBR which were not accessible without a subscription. - Would have preferred more videos and less independent reading. - A recap video at the end summarizing all we learned over the entire course would have been great.
good
Excellent - but it takes too much time to get the evaluation from others
too easy
All of the HBR readings for the course are behind a paywall, making it challenging to take the course without also signing up and paying for HBR. The course itself was very surface and didn't give me the actionable ways to incorporate AI that I was hoping for. There were typos in the copy and some content that felts completely unhelpful. I would not waste your time.