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Università Bocconi

A Scientific Approach to Innovation Management

How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. The course is highly interactive and includes exercises and real-world applications. We will also show the implications of a scientific approach to innovation management through a wide range of examples and case studies. This video is part of a project that has received funding from the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation programme (Grant agreement No. 101021061)

Status: Regression Analysis
Status: A/B Testing
Course14 hours

Featured reviews

HR

Reviewed May 13, 2024

amazing and very useful course in growing one's career graph professionally

WC

Reviewed Dec 1, 2019

Establishing fundamental Ideas about making a solid decision in the world of uncertainty and ambiguity.

A

Reviewed Apr 1, 2026

Exceptional one. I was completely in agreement with all the course contents. 100% human brain is used in this. Brilliant one.

IP

Reviewed Nov 8, 2020

When intuition is not enough and data are almost everywhere, managers should use these techniques.

JS

Reviewed Apr 4, 2026

This course is very useful in scientific as well as for teaching

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