This course is ideal for marketing beginners. You will learn to identify the ideal clients to target with your marketing, estimate your company's target market, and get exposed to some of the most brilliant thinkers in the field of marketing - all in a beginner-friendly way that is easy to understand.

Marketing Introduction And Fundamentals

Marketing Introduction And Fundamentals
This course is part of Digital Marketing Masterclass: A-Z Marketing Strategy Specialization

Instructor: Alex Genadinik
Access provided by Abu Dhabi National Oil Company
Gain insight into a topic and learn the fundamentals.
2 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know

Shareable certificate
Add to your LinkedIn profile
Assessments
1 assignment
Taught in English
Recently updated!
February 2026
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
This course is part of the Digital Marketing Masterclass: A-Z Marketing Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 3 modules in this course
What's included
2 videos
What's included
9 videos
What's included
4 videos1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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