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Copenhagen Business School

The Neuromarketing Toolbox

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.

Status: Neurology
Status: Market Research
BeginnerCourse19 hours

Featured reviews

PY

5.0Reviewed Jun 17, 2020

it was really great and all-new insights into the marketing

ME

5.0Reviewed Nov 8, 2021

definitely one of the best courses i've taken. it goes deeper into the neuromarketign field, providing a more realistic picture of the application of neuromarketing tools.

MF

5.0Reviewed Sep 2, 2024

I totally recommended this to anyone who loves to learn both biology, psychology and business at the same time.

XA

5.0Reviewed Dec 25, 2024

This incredible course contains many of the main topics that should be discussed in Neuromarketing, and it is all very well explained.

LJ

4.0Reviewed Jul 4, 2024

The course is very good. Excellent introduction to the universe of neuromarketing, however, there are some references whose links are not updated.

RA

4.0Reviewed Mar 22, 2025

An interesting course, learned a few things that were totally new to me.

AC

5.0Reviewed Jun 25, 2020

I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.

AD

4.0Reviewed May 27, 2021

Some questions (probably) have poor translation. Hence, scientific rigour suffers.

AB

5.0Reviewed Oct 31, 2023

Brilliant course with easy-to-follow modules for someone like me who had no prior experience into the world of consumer behavior.

LS

5.0Reviewed Nov 29, 2019

Thank you, Prof. Jesper Clement for this outstanding course! It has been such a pleasure to acquire the latest knowledge of neuromarketing technics! The highest recommendations!

PM

5.0Reviewed Sep 14, 2020

I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.

A

5.0Reviewed Sep 17, 2020

Really interesting with visuals. Other university courses are not able to capture my attention like this one.

All reviews

Showing: 20 of 61

Venkatesh
5.0
Reviewed Nov 24, 2019
김승혁
5.0
Reviewed Jan 6, 2020
Malak Elalawy
5.0
Reviewed Nov 9, 2021
Perla Mayte Rodriguez Moreno
5.0
Reviewed Sep 15, 2020
Brad Hinton
5.0
Reviewed Nov 12, 2020
ALESSANDRA ISLAS JUAREZ
5.0
Reviewed Jan 5, 2021
anbumathi
5.0
Reviewed Sep 6, 2020
Alejandra Carriero
5.0
Reviewed Jun 26, 2020
Laimona Sliburyte
5.0
Reviewed Nov 30, 2019
Abdullah Sherwani (Shessols)
5.0
Reviewed Sep 18, 2020
Poongodi B
5.0
Reviewed Apr 23, 2020
Akziza Tazhina
5.0
Reviewed Nov 26, 2020
Rick Wingender
1.0
Reviewed Jul 28, 2021
Tarlan Ahmadov
5.0
Reviewed Oct 2, 2020
Danvir Coopoosamy
5.0
Reviewed Jan 14, 2025
Maria Elizabeth Díaz Torres
5.0
Reviewed Jan 24, 2025
Sagar Chaturvedi
5.0
Reviewed Sep 29, 2020
Guldana Rustemkyzy
5.0
Reviewed Aug 3, 2020
Inês Margarido Grácio
5.0
Reviewed Mar 15, 2022
Esteban Contreras
5.0
Reviewed May 8, 2024