MP
4.0Reviewed May 22, 2020
More practice and easiness to access webinar would be better :)
Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.
Programmatic Advertising
Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation.
Status: Advertising Campaigns
Status: Business Ethics
BeginnerCourse12 hours
Featured reviews
NK
5.0Reviewed Feb 10, 2024
Loved it! Insightful and inspiring. Loved the guest lectures with industry practitioners
HO
5.0Reviewed Oct 5, 2020
Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.
SC
5.0Reviewed Feb 9, 2021
I learned about a type of advertising that I have no idea existed and is very useful as well
SK
5.0Reviewed Oct 14, 2020
course was amazing. Could have been more engaging through visual content
All reviews
Showing: 13 of 13
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Héctor Jiménez Olguín
5.0
Reviewed Oct 6, 2020SCARLETT ANGELICA PEÑA BETANZOS
5.0
Reviewed Jun 2, 2025El curso es muy bueno solo tuve problemas con la traducción al español pero en general todo bien.
santiago calderon
5.0
Reviewed Feb 10, 2021I learned about a type of advertising that I have no idea existed and is very useful as well
Nakka Sai Phaneendra Kumar
5.0
Reviewed Feb 11, 2024Loved it! Insightful and inspiring. Loved the guest lectures with industry practitioners
Shubham Ramchandra Khule
5.0
Reviewed Oct 15, 2020course was amazing. Could have been more engaging through visual content
CLAUDIA ALEJANDRA SANTOS CASTILLO
5.0
Reviewed Sep 22, 2025me ayudó mucho a expandir mi conocimiento
Ishan Dutta
5.0
Reviewed Aug 25, 2020This taught me something really new
Amir Mohamed Mohamed Lotfy
5.0
Reviewed Mar 29, 2020Great Resources and information
Vernanda Eigerzegi
5.0
Reviewed Jul 17, 2020nice learning system
Suhail Ahamed
5.0
Reviewed Jan 5, 2021very good course
Marco Pellegrini
4.0
Reviewed May 23, 2020More practice and easiness to access webinar would be better :)
Silvia Perez Perez de Albeniz
3.0
Reviewed Apr 22, 2020Los vídeos son un poco monótonos y no hay esquemas o presentaciones, pero los casos prácticos reales son muy útiles.
El curso me ha dado ideas nuevas para desarrollar en mi trabajo.
El hecho de que se tarde algo en dar la calificación final hace que si vas justo de tiempo por el periodo de prueba o que te caduque el mes, quizás no te dé tiempo.
DANTE OLIVO ORTEGA CASAREZ
3.0
Reviewed Jun 11, 2025Interesante. Pero creo que algunas cosas no estan bien explicadas.