Back to Product Analytics and AI
University of Virginia

Product Analytics and AI

Few capabilities focus agile like a strong analytics program. Such a program determines where a team should focus from one agile iteration (sprint) to the next. Successful analytics are rarely hard to understand and are often startling in their clarity. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn how to build a strong analytics infrastructure for your team, integrating it with the core of your drive to value.

Status: Customer Insights
Status: User Experience
BeginnerCourse15 hours

Featured reviews

WR

4.0Reviewed Feb 14, 2021

I didn't get as much out of this as the other courses, but I already work with a lot of analytics so the material wasn't really new to me. The interviews with industry professionals were good.

JM

5.0Reviewed Jan 25, 2022

Great course by Alex Cowan. Videos are great as well as interviews and the assignment. I really enjoyed. Thanks Alex!

DG

5.0Reviewed May 12, 2021

I was a bit sceptical at the beginning, but the course proved me wrong. Excellent introduction to data science and its basic concepts, and fits perfectly to the rest of specialization.

JM

5.0Reviewed Jan 8, 2021

Very interesting and useful course, explanation is clear. Enough detail in the Data Science topics that will for sure be very useful

KC

5.0Reviewed Jun 23, 2021

This one is the most challenge in the series for me so far. Great work here I learned a lot in this one.

RS

5.0Reviewed Sep 29, 2020

Thanks Prof. Cowan and team for this course. Not only refreshed many fundamental but learned many new things.

SS

5.0Reviewed Jul 7, 2020

Great perspectives on mapping analytics to product innovation pipeline. Learnt a lot and enjoyed it.

OT

5.0Reviewed Aug 24, 2025

All you need to know as Product Manager pertaining to Analytics using Lean Start up and Hypothesis Driven development frameworks.

IS

5.0Reviewed Jun 8, 2020

Very enjoyable. The examples were very clear and the interviews very educational. Probably the best course so far in this specialization.

AF

5.0Reviewed Sep 23, 2022

F​irst I was scared at the sight of Analytics, but having completed the course, I'd say it wasn't as hard as I thought. I can't wait to put it in practice!!

GB

5.0Reviewed Aug 14, 2020

I love this course it gives me the possibility to know and learn new tools that would help me a lot to get better insights for the company.

CW

5.0Reviewed Nov 19, 2020

This was a really good course for demonstrating how you can apply analytics, not just a run through of the theory. Really good.

All reviews

Showing: 20 of 128

Laura Wallis
1.0
Reviewed Apr 10, 2022
Johannes G. Schneider
3.0
Reviewed Jul 21, 2020
Neil Ingoe
2.0
Reviewed Aug 13, 2020
Shahrin Selamat
5.0
Reviewed Jun 18, 2020
Davor Gašparac
5.0
Reviewed May 13, 2021
5.0
Reviewed Nov 15, 2020
Poornima Shankaramurthy
5.0
Reviewed May 11, 2020
JENNY PAOLA ZULUAGA
5.0
Reviewed Aug 9, 2021
Ivan Kazarin
5.0
Reviewed Aug 8, 2021
Archil Mamporia
5.0
Reviewed Dec 13, 2020
Adekemi Favour
5.0
Reviewed Sep 24, 2022
Gabriel Gerardo Amaya Becerra
5.0
Reviewed Aug 15, 2020
Debry Weintz
5.0
Reviewed Aug 19, 2020
Anna Kuksa
3.0
Reviewed May 29, 2020
Shivani Bhandari
5.0
Reviewed Jun 21, 2021
Oscar Chamorro
5.0
Reviewed Apr 7, 2025
Wessel Pansegrouw
5.0
Reviewed Jun 9, 2020
Jackson Teixeira Nunes
5.0
Reviewed Jun 18, 2022
Claudia Toscano
5.0
Reviewed Feb 24, 2023
Mihaly Giber
5.0
Reviewed Jan 3, 2021