Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.
Actually, the Course is Valuable and Prof. explaination is very good and Clear I recommend it for all who need to update his knowledge and to have an excellent refrence . Raif Moalla clear..I
I enjoyed thos course. It plays a gigantic role in my business. However, I do feel I was misgraded a few times in some courses.
its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental
The course content is very good but the forums could be more active.
Excellent and highly engaging course. Thank you!!!
The course was relatively well-structured and informative. However, if I had not studied statistics in University I am not sure I would have been able to take up so much information.
If you want to have a clear map of the marketing process especially marketing strategy, this MOOC is a must-have course.
For me enrolling in this course was really helpful, I gain new skills from the best in the industry. It is definitely worth it.
good course. but it will be easier if we can upload files for the assignment, instead of typing in the colums provided.
I am among the top in my PGP class and even in the office because of the learning from the IE University and Coursera
This is a great course that explains the materials systematically. The example that provides in this course so interesting and helpful to make it easy to understand the materials.
it was a great experience and modular course for to under stand market and sell the products in difference environment
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The instructor should explain the concepts in videos properly rather than just reading the content. The quizzes should be longer and should cover more content.
The course was too much theory-focused. Was not very interesting. Although learned a bit new. It should have had more examples along with it.
Concise summary: Waste of your time.
If you either a) have any even small number of functional neurons and/or b) ever even casually partaken in any sort of ultrabasic business or science class (we're talking kindergarten level here), then you'd be able to make a better lecture than what is being offered here. Unfortunately, Coursera does not let one give <1 star.
The major issues with this course include: i) absolute lack of organization - there is no discernible flow of ideas between lectures and units; ii) similarly complete lack of learning objectives - you basically end up having heard of prospect theory for the first time (unless you have encountered this concept before), but none of the materials in the course can be applied to anything; how do you perform market research? No idea, since that wasn't taught in the class; iii) instructor is woefully underprepared and presents the materials in unimaginative ways with very little apparent effort or thought put into the presentations or quiz questions; iv) and absolutely zero assignments given - how are you supposed to solidify newly acquired knowledge without practice?
Lastly, the staged interviews with the "model customer" were painfully awkward, to say the very least. Not to mention that despite there having been somewhere around 10 or so interviews between the instructor and the model customer, they basically all had no information that wasn't completely intuitive to begin with (no kidding - she spends more time researching her options for a $1000+ laptop than on milk?! I've been living my life all wrong this entire time! (*Pardon the sarcasm*)).
The cherry on top is that this was offered as a free 7-day trial, which then converted into a paid subscription for coursera. This course was not worth even a single month's payment. Interestingly enough, the reason I stayed subscribed was due to discovering another course, which is at the absolute other end of the quality scale - Andrew Ng's Machine learning course. Even if you are not interested in the topic of machine learning, go check out his course just to see what a 5-star course looks like content- and organization-wise!
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
It is a decent course but can be more theoretical than practical. But overall it is a good revision of basic concepts.
As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.
I learned the basics of market research and consumer behavior. I do wish the courses were more applicable vs university like where it's a lot of info but not all of it's necessary. I want real world examples of how to apply the information. Stuff you would learn on a job and not a university.
I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.
I do not understand when gettin your certificate why it has you check a box but you can't check the box if you are from Cuba, Iran and a few other places. Is this a racist thing? People in those countries should be able to take this course too! You shouldn't just offer it to certain countries.
Lack of examples to elaborate on various methods described
This is a terrible made course, not enough explanation for someone who is new to the concept and not enough depth for someone who is well aware of the marketing tools mentioned. NO explanation behind the "why" of things. Why do I not ask leading questions, what happens if I do, etc. The Prof tries his best to get you interested but fails. The tests have questions from topics that have not been covered in the videos. Typos in the quizzes. Quite disappointed, as I love Consumer Behaviour.
I finish the course and send you my ID photo and I haven't got my certification. Now you're asking me to sign up again to get it. This is terrible experience ! What was the point of doing this if we don't send certifications
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
Nice and systematic presentation of the contents help to gain the knowledge to anyone.
Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.
This course was very difficult to understand given the teacher and unclear content. Unfortunately, it was hard to understand the teacher and his accent. I tried to read the transcripts for the video but it was broken english, grammatically incorrect, and often the teacher would say one thing, and immediately digress, making it very confusing on which statement is true. The questions/answers in the quizzes were not explained clearly in the lessons, even after referring back multiple times to the lessons and readings. The videos of the teacher speaking to a person in the field shopping for different products was completely useless, boring, and repetitive. It would have been much more helpful to see more diagrams and/or slides with multiple real life examples.
It was a good course but it needed more videos and visuals and it could of been more clear.
One of the best course to take in order to learn about what really goes inside the mind of a consumer while shopping. The course content, course instructor and layout all were really great.
The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.
I've had bad teachers in my life, But wow! This guy unlocked a whole new level! Every single part of his teaching is awful. His kindergarten level knowledge, his robot like talking as if he's reading from a textbook, his sloppy power point slides, his repetition (you can summarize the whole course in 5 sentences) and GOD! HIS TERRIBLE ACCENT (We're sitting to learn consumer behavior from a guy who pronounces consumer "Conjumer"). Don't waste your time here, you'll end up with a headache like me. instead go to a magical website called Google and search the course title, you'll find stuff that are a lot more helpful than this course. P.S: I don't understand all these 5-star ratings. Is he keeping your family hostage?
Social media has fundamentally transformed the way consumers make purchasing decisions. Influencers play a pivotal role, often acting as trusted sources that shape perceptions and drive trends. Their curated lifestyles can create aspirational connections with followers, leading to increased sales for brands they endorse. User-generated content, such as reviews and testimonials, further enhances this effect. Consumers are more likely to trust peer reviews over traditional advertising, making platforms like Instagram and TikTok powerful tools for brand visibility and credibility. Additionally, the psychological effects of online reviews cannot be overstated. Positive reviews can build trust and encourage purchases, while negative feedback can deter potential buyers. Overall, social media not only influences what consumers buy but also how they perceive brands and products, emphasizing the need for businesses to engage authentically with their audiences.