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Product Development for Technical Managers

In this specialization, learners explore the processes used by successful companies to develop products customers want to buy. They begin by examining product strategy and how companies decide which types of products businesses need to develop. They define the market and business opportunity and how companies create new product concepts to meet this need. Learners also explore the role of product management, including how successful companies execute product planning, maintain a portfolio of product development projects, and integrate advances in technology into the product planning process. Finally, learners examine the tools and design strategies to ensure products have a minimal environmental footprint and other concepts behind the Circular Economy. This specialization can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

Status: Persona Development
Status: Marketing
BeginnerSpecialization

Top reviews across Product Development for Technical Managers

YR

Reviewed Aug 3, 2025

Strategic Product Development is the structured process of creating new products that align with a company's long-term goals and market strategy.

CW

Reviewed Oct 27, 2024

Thoughtfully laid out with good use of coursera functionality.

CW

Reviewed Oct 27, 2024

Thoughtfully laid out with good use of coursera functionality.

MT

Reviewed Jan 5, 2026

It is very important to learn this course because it help me to improve my knowledge and new product perception.

YA

Reviewed Jan 31, 2024

Really inspiring, informative and enriching. Thank you!

Learner reviews across Product Development for Technical Managers

Showing: 6 of 6

Oriol
Course: Strategic Product Development
5.0
Reviewed Sep 20, 2024Course: Strategic Product Development
Connor
Course: Strategic Product Development
5.0
Reviewed Oct 28, 2024Course: Strategic Product Development
Yasmin
Course: Strategic Product Development
5.0
Reviewed Feb 1, 2024Course: Strategic Product Development
Ryan
Course: Strategic Product Development
5.0
Reviewed Jan 22, 2025Course: Strategic Product Development
Yashank
Course: Strategic Product Development
5.0
Reviewed Aug 3, 2025Course: Strategic Product Development
Johann
Course: Strategic Product Development
5.0
Reviewed Aug 30, 2025Course: Strategic Product Development