YR
Strategic Product Development is the structured process of creating new products that align with a company's long-term goals and market strategy.

In this specialization, learners explore the processes used by successful companies to develop products customers want to buy. They begin by examining product strategy and how companies decide which types of products businesses need to develop. They define the market and business opportunity and how companies create new product concepts to meet this need. Learners also explore the role of product management, including how successful companies execute product planning, maintain a portfolio of product development projects, and integrate advances in technology into the product planning process. Finally, learners examine the tools and design strategies to ensure products have a minimal environmental footprint and other concepts behind the Circular Economy. This specialization can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

YR
Strategic Product Development is the structured process of creating new products that align with a company's long-term goals and market strategy.
CW
Thoughtfully laid out with good use of coursera functionality.
CW
Thoughtfully laid out with good use of coursera functionality.
MT
It is very important to learn this course because it help me to improve my knowledge and new product perception.
YA
Really inspiring, informative and enriching. Thank you!
Showing: 6 of 6
Excellent course work with an engaging instructor. If you are in middle management with responsibilities into product-mix / portfolio decision making, this is the one to take . My biggest objection is the Peer-review assignments, which simply don't work; uploads can take weeks to be reviewed by a fellow student...
Thoughtfully laid out with good use of coursera functionality.
Really inspiring, informative and enriching. Thank you!
Very Good Course
Strategic Product Development is the structured process of creating new products that align with a company's long-term goals and market strategy.
good course