In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Business Foundations Specialization


Business Foundations Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.



Instructors: Michael R Roberts
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Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Skills you'll gain
- Financial Reporting
- Operations Management
- Accrual Accounting
- Return On Investment
- Operational Efficiency
- Peer Review
- Process Analysis
- Corporate Finance
- Capital Budgeting
- Financial Statement Analysis
- Process Management
- Marketing
- Financial Statements
- Branding
- Strategic Marketing
- Project Design
- Financial Accounting
- People Management
- Finance
- Human Capital
Details to know

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Taught in English
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- Earn a career certificate from University of Pennsylvania

Specialization - 6 course series
Introduction to Marketing
Course 112 hours
What you'll learn
Skills you'll gain
Category: Brand Strategy
Category: Consumer Behaviour
Category: Marketing
Category: Branding
Category: Marketing Analytics
Category: Strategic Marketing
Category: Market Opportunities
Category: Marketing Strategy and Techniques
Category: Go To Market Strategy
Category: Promotional Strategies
Category: Customer experience strategy (CX)
Category: Customer Insights
Category: Target Market
Category: Marketing Communications
Introduction to Financial Accounting
Course 215 hours
What you'll learn
Skills you'll gain
Category: Financial Statements
Category: Depreciation
Category: Cash Flows
Category: Financial Statement Analysis
Category: Accrual Accounting
Category: Balance Sheet
Category: Financial Accounting
Category: Bookkeeping
Category: General Ledger
Category: Business Metrics
Category: Financial Analysis
Category: Revenue Recognition
Category: Return On Investment
Category: Income Statement
Category: Financial Reporting
Category: Accounting

Managing Social and Human Capital
Course 39 hours
What you'll learn
Skills you'll gain
Category: Employee Performance Management
Category: Job Analysis
Category: Decision Making
Category: People Management
Category: Organizational Structure
Category: Human Capital
Category: Change Management
Category: Recruitment
Category: Team Motivation
Category: Organizational Leadership
Category: Leadership and Management
Category: Compensation Management
Category: Organizational Effectiveness
Category: Constructive Feedback
Introduction to Corporate Finance
Course 49 hours
What you'll learn
Skills you'll gain
Category: Cash Flows
Category: Corporate Finance
Category: Financial Analysis
Category: Capital Budgeting
Category: Financial Modeling
Category: Return On Investment
Category: Risk Analysis
Category: Forecasting
Category: Depreciation
Category: Financial Acumen
Category: Cash Flow Forecasting
Category: Cost Benefit Analysis
Category: Business Valuation
Category: Financial Management
Category: Capital Expenditure
Category: Working Capital
Category: Loans
Category: Finance
Introduction to Operations Management
Course 516 hours
What you'll learn
You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.
Skills you'll gain
Category: Operations Management
Category: Continuous Improvement Process
Category: Root Cause Analysis
Category: Process Analysis
Category: Statistical Process Controls
Category: Supply Chain Management
Category: Process Improvement
Category: Capacity Planning
Category: Operational Efficiency
Category: Inventory Management System
Category: Process Management
Category: Quality Management
Category: Process Flow Diagrams
Category: Lean Methodologies
Category: Workflow Management

Wharton Business Foundations Capstone
Course 615 hours
What you'll learn
Skills you'll gain
Category: Business Analysis
Category: Business
Category: Marketing Strategy and Techniques
Category: Business Planning
Category: Report Writing
Category: Accounting
Category: Project Design
Category: Constructive Feedback
Category: Marketing
Category: Finance
Category: Strategic Thinking
Category: Peer Review
Category: Competitive Analysis
Category: Business Strategy
Category: Financial Accounting
Category: Analysis
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