Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets.
EJ
Very insightful course. it was an eye opener of what happens in the market space from a global stand point. Many thanks to the tutor!!
VP
very informative course for global executives that are interested in scaling global operations with and ICONIC brand building approach
DW
Excellent course on global marketing and building iconic brands.
CA
It's a great lesson, I know more about Marketing and the type of people/cultures / to design, create and understand how to present or make ads that match with the consumers in each country.
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I can't purchase my certificate and i can't ask for help because there is no communication info on coursera.
Very dynamic and educative course. Impressive and practical content material. The professor has a remarkable experience in this knowledge niche, and also he is very skillful to taught the meaningful cases of studies of iconic brands worldwide. Througout the course I really enjoyed all the practical test and the final quizes of each lesson. I think the this course overpass my initial expectations for much, principally on the matter of brand associations, cultural and symbolic meanings, and over the framework of positioning orientation images. I'm very glad to have discovered this gem-new learning opportunity.
very informative course for global executives that are interested in scaling global operations with and ICONIC brand building approach
The course that allows you to take a different look at global marketing.
Excellent course on global marketing and building iconic brands.
Please provide more vivid and more interesting cases and examples from different culture and countires.
I now have better understanding about brands marketing strategies which will help analyse brands very differently. I would personally like to thank the professor who was great help and his teaching were very structural and direct.
It's a great lesson, I know more about Marketing and the type of people/cultures / to design, create and understand how to present or make ads that match with the consumers in each country.
It was very usuful to complete the program. And I also reccomend this program especially for those who want to establish a global brand. Thank you. A big thanks to Prof. Torelli as well.
Very insightful course. it was an eye opener of what happens in the market space from a global stand point.
Many thanks to the tutor!!
The course content is very useful for creating iconic brands in foreign markets. Very well presented in its content and cases.
Great Course! So complete and very well done videos and quizes.
One of the best global marketing course I have ever seen!
Well delivered course. Excellent facilitators
One of the best course on Global Marketing
It was really useful and interesting.
The professor was smart. Good job!
thanks for amazing time
This course is amazing
Great quick course!