Back to Infonomics I: Business Information Economics and Data Monetization
University of Illinois Urbana-Champaign

Infonomics I: Business Information Economics and Data Monetization

Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized. This first course in the two-part Infonomics series provides a non-technical perspective on and methods for understanding and taking advantage of information’s unique economic characteristics. Starting with dissecting whether the information is or isn’t an asset or even property, students will begin to appreciate the challenges and opportunities with treating it as one. Then the course examines how information behaves in the context of various familiar micro-economic concepts, and what can be gleaned from this to improve the way information is managed and leveraged. This leads to exploring the various ways information can generate economic benefits—or be monetized, including how various styles of business analytics can increase information’s potential and realized value for organizations.

Status: Data Analysis
Status: Asset Management
BeginnerCourse14 hours

Featured reviews

CF

4.0Reviewed Oct 19, 2025

Video Interviews are not coming across clearly. Those being interview audio breaks in and out.

MR

4.0Reviewed Apr 10, 2020

Great Course and Well Qualified Instructor. But, Question Quality Is Bit Poor. Should Be Improved.

PJ

5.0Reviewed Oct 30, 2020

A well-structured course helps to get a good understanding of Business economics and Data analytics. A lot of learnings with multiple case studies for better understanding.

B

5.0Reviewed Apr 23, 2020

One of the best courses that I took. Thanks for such a great opportunity.

RW

5.0Reviewed May 8, 2019

To have Doug Laney teach this course regarding this developing field of study is amazing. He presents - as you would expect - very well. Very informative and interesting.

DK

5.0Reviewed Jul 3, 2020

This course was very informative session and interesting one

LV

4.0Reviewed May 31, 2020

A starters course with real life insights and cases. Best for professionals trying to under the nature of BI and Data Monetisation.

IA

5.0Reviewed Jan 8, 2020

I'm very grateful to coursers for this opportunity. My horizon of knowledge on business and how harnessing the potential in information can help an organization accrue revenue

All reviews

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Gary Rector
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Reviewed Jan 5, 2020
Daniel Locatelli
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Rut Wielenga
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Reviewed May 9, 2019
David J Wierz
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Stanley Braganza
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Joe Sommer
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ANUSHA
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