This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains. By the end of this Specialization, you will be able to form a strategy for selling your organization's retail product while retaining internal talent and adopting a forward-thinking and iterative approach to maintaining success in the future.
NO
Very detail explanation and example. Some are too long explain - the learner may easily distract or loss concentration.
TW
Really interesting course. Definately made me think about the importance of human capital within businessses and the ways to improve retention in employees. Learned so much
PK
Its great to lear the digitial supply chian along with e- commerce industry this course let met understand the so new things and channalize me to rethink for the agile and resilience supply chain.
AL
Marketing emphasis on customer first omnichannel retail strategy. Full of examples from USA and China.
GP
The course was quite basic but very insightful overall
AH
The information provided in the course was very interesting but the language barrier it is not well organized and the grammar could use correction.
AJ
Lack of depth but very nice for begginer to understand the basics of the omni channel market strategy.
CT
Always loved the insights from Prof. Bidwell and his charming sense of humour
JD
It is really a good course covering the basics of Digital transformation needed for Retail industry
ST
Very relevant for retail enthusiasts who want to learn about global retail sucsess matrix
VS
Professor Bidwell was excellent in explaining concepts,
MT
This is an excellent course for entrepreneurs, brand owners or business executives.
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I am very satisfied with this course! Up-to-date, really practical. Highly recommended to anyone who wants to learn more about retail marketing strategies.
I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.
I have learned a lot of strategic topic about brand, customers and omni-channel
Really wonderful content and teaching style! Thanks so much, Professor Kahn!
Highly recommended! #Retail #MarketingStrategy from Wharton Online through Coursera. Barbara Kahn is an excellent and passionate teacher. Taking notes, experiences, cases, and a book recommendation that I will definitely buy in #hardcover: "Do good" by Anne Bahr Thompson, about brands actually taking a stand about important social matters, bringing corporations into considering more seriously: #ethics and actually collaborating in making essential and most needed changes in our society. Thank you, professor Kahn!
Excellent course! Updated to explain the current/future challenges for brands after Covid-19. Professor Kahn was highly engaging and her examples included a wide range of brands across CPG and luxury goods. If there was a Wharton exclusive dedicated course in retail marketing course taught my Prof. Kahn, I would gladly sign up. :) Thank you!
I wasn't fully paying attention due to this being for a class assignment at my university and I'm crunching. Despite that, the bits that I did pay attention to were very informative and I learned a few tips as a marketing student as well as some examples for various companies such as NIKE, DICKS, Walmart, and CVS.
This course brings alot of data and vision to retail stratgey and the trends it is enduring.
It is clear and concise. The slides makes it easy to review the material.
And above all, I love the professor Barbara E. Kahn . She is full of energy and gets your full attention and concentration easily.
I LOVED this course. Thank you Professor Kahn, you taught me a whole lot on this topic in just 7 hours! You have made me use up at least 41 PAGES in my notebook for notes. Highly recommend to anyone interested in Business, Retail, or Marketing. Kind Regards, Vladimir
This course equips you with the most up to date understanding of the retail environment: - macro trends and post Covid scenario - a powerful theoretical model and real life examples to put it into action right away Clear, concise and complete.
very good class to learn if you are a beginner at marketing, pro Kahn really provided us a kind of new thought when it comes to the retailing strategy during Covid-19. You deserve to listen to her cherish thoughts! (from my bottom of hearts)
I found this course engaging and interesting. Barbara did a great job not just explaining concepts but using real world examples a well. Highly recommend this course to anyone in the retail/brand marketing space.
Excellent subject matter with updated relevant materials. Lectures covered important aspects of COVID-era retail marketing strategies. Great learning experience. The lectures were very lively and convincing.
Thanks to Coursera and professor E. Kahn for this great course. This course will introduce you to various concepts and examples and a comprehensive understanding of retail marketing strategy.
It is an good overview, specially for those who are not very familiar with the retail market. Course goes straight to the point and explanations are cristal clear.
This course is very interesting and useful. Conception which propose Prof. Kahn can help to any retail choose directions for strengthening market positions.
Great course. As someone who is starting out the career in the management field I found that this course was really practical, efficient and wholesome.
Out Standing course . Concepts taught are practical and relevant to the current environment . Instructor is engaging and know her field very well.
Beautifully explained the concepts and materials at the end is also very usefull to revise. Wonderful delivery and super depth in the subject.
Great course and very insightful on Omni-Channel retail strategy. Up-to-date, concise explanations on scenarios and very well presented.