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American Psychological Association

Observational Methods and Qualitative Data Analysis

This is primarily aimed at first- and second-year undergraduates interested in psychology, data analysis, and qualtitative research methods along with high school students and professionals with similar interests. This course delves into the qualitative research traditions of ethnographic inquiry and case study in psychology, emphasizing the use of participant observation. Students will explore the unique practices, data gathering and analysis methods, and researcher involvement in these traditions. This course explores the interviewing methods used in qualitative research in psychology. The course emphasizes the importance of researcher positionality and the distinctive characteristics of ethnography and case study. Students then learn to apply basic qualitative data analysis (QDA) techniques to the data gathered. The course also covers the utility of observation in understanding context, identifying tacit patterns, and providing direct personal experience and knowledge. It further discusses the role of coding in data analysis, including initial, focused, and axial coding. The course concludes with a look at how to move from categorization to interpretive representation in QDA. This comprehensive exploration prepares students to conduct their own qualitative research, equipped with a deep understanding of various research traditions and methodologies.

Status: Research
Status: Cultural Diversity
BeginnerCourse4 hours

Featured reviews

JR

5.0Reviewed Sep 22, 2025

The course is interesting and well-structured. I learned about conducting observational methods and applying basic qualitative data analysis to qualitative research projects.

PP

4.0Reviewed Aug 8, 2024

Great introduction to qualitative research, but would benefit in having more digestible formats like videos!

OZ

5.0Reviewed Jan 30, 2025

Very insightful.. I gained a lot of knowledge that I can use at work. Thanks

All reviews

Showing: 4 of 4

Jorge Eduardo Jiménez Ramírez
5.0
Reviewed Sep 23, 2025
Osama Zia
5.0
Reviewed Jan 31, 2025
Marlene Gonzalez
5.0
Reviewed Jul 6, 2024
Pamela Bianca Pasco
4.0
Reviewed Aug 9, 2024